About Gill Andrews

When I’m not reviewing websites, writing web copy or blogging, you’ll probably find me running after my son or eating chocolate (because writing and running after small children require the energy no salad can provide).

I used to work as a software engineer and a business consultant working with big banks and insurance companies. But after 5 years, it became clear to me that it’s not something that makes me look forward to a new day.

So, I decided to change that.

Now, I help business owners make sure that their websites reflect the true value of their products and services and knock the socks off their prospects. And I look forward to every website review and web copy project knowing that they’ll make a real difference to a real person (that, and also goodies my happy clients sometimes send me).

I’m from Germany, Frankfurt, but I speak five languages: English to my husband and clients, Russian to my son, German to my friends, Urdu to my parents-in-law (who still laugh at my accent), and Ukrainian to my parents when we do insider jokes.

If you wonder whether I’m still able to talk in coherent sentences despite this language salad, watch my interview with Jacob McMillen where I share my tips for content writer websites.

Making your website convert is a lot like translating your message into another language

Conveying your message on your website doesn’t work the same ways as in a personal conversation.

Here:

• web copy is your vocabulary,
• web design is your grammar,
• and how well you use them together creates a user experience that either drives people away or makes them click the “buy” button.

A copywriter can help you with your web copy, but she’ll miss the clutter on your website that kills your message.

A web designer can make your website look beautiful, but she’ll miss the jargon in your web copy that makes it unreadable.

I look at your website as a whole and see the big picture.