About Gill Andrews


Website visitors ignoring your offers? Prospects not recognizing your skills?

Let me help.

Hi. I’m Gill Andrews. I turn underperforming small business websites into slick lead-generating machines, and I’m quite direct about that: I won’t sugarcoat it, but I’ll tell you how to fix it.

When I’m not reviewing websites, writing web copy or blogging, you’ll probably find me running after my son or eating chocolate (because writing and running after small children require the energy no salad can provide).

I used to work as a software engineer and a business consultant working with big banks and insurance companies. But after 5 years, it became clear to me that it’s not something that makes me look forward to a new day.

So, I decided to change that.

Now, I help business owners make sure that their websites reflect the true value of their products and services and knock the socks off their prospects. And I look forward to every website review and web copy project knowing that they’ll make a real difference to a real person.

I’m from Germany, Frankfurt, but I speak five languages: English to my husband and clients, Russian to my son, German to my friends, Urdu to my parents-in-law (who still laugh at my accent), and Ukrainian to my parents when we do insider jokes.

If you wonder whether I’m still able to talk in coherent sentences despite this language salad, watch my interview with Jacob McMillen where I share my tips for content writer websites.

Making your website convert is a lot like translating your message into another language

Conveying your message on your website doesn’t work the same ways as in a personal conversation.


  • web copy is your vocabulary,
  • web design is your grammar,
  • and how well you use them together creates a user experience that either drives people away or makes them click the “buy” button.

A copywriter can help you with your web copy, but she’ll miss the clutter on your website that kills your message.

A web designer can make your website look beautiful, but she’ll miss the jargon in your web copy that makes it unreadable.

I look at your website as a whole and see the big picture.

Henneke Duistermaat
“I highly recommend Gill’s website review”

Gill understands the big picture of how to move people through your website and get them to convert. But she also has a keen eye for details – from the button texts and the image selection to the number of links in the footer and the location of the sign-up forms. If your website isn’t generating enough business, I highly recommend you talk to Gill.

Henneke Duistermaat, Enchanting Marketing Ltd

Want to drive more business through your website?

I uncover the issues with your copy, web design and user experience and give you a clear roadmap to a better website – a thorough website critique that explains how to fix the issues that are holding you back.

If you have your own team of specialists, you can let them fix these issues using my step-by-step instructions.

Or you can let me:

  • (re)write your web copy to make your products and services irresistible
  • fix the web design and user experience issues that are driving your website visitors away.
“First inquiry within 2 days after implementing Gill’s advice”

Gill reviewed my website and made a 30-minute video on how to improve my web design. I followed her advice which helped with the flow and within two days I received my first query through my website.

Matthew Drzymala, Copywriter, indeliblethink.co.uk

Gill Andrews

Want professional feedback on your website or page?

Drop me a line at contact {at} gillandrews.com

…or use this contact form that will deliver your message personally to me the same way.

I usually respond within 24 hours.

Gill Andrews

Improve your website with ultra-specific actionable tips

Tired of regurgitated blog posts and boring email newsletters?

Want trully helpful advice on how to drive more business through your website?

Join my insider circle.

Every Thursday, you’ll get an email with ultra-specific actionable tips that will help you improve your website. Two out of three newsletters contain insider tips I don’t share publicly on my blog.

Annette Peppis

I’m really enjoying your emails, Gill. Incredibly useful as well as enjoyable and interesting.

Annette Peppis, graphic-designer-richmond.co.uk

Marijke van Veldhoven

I like your updates and tips very much. I normally don’t like to read about such topics however important they are, but your updates always make a great read.

Marijke van Veldhoven, messageinadrawing.com