Website visitors ignoring your offers? Prospects not recognizing your skills? Let me help.


Hi. I’m Gill Andrews. I turn underperforming small business websites into slick lead-generating machines, and I’m quite direct about that: I won’t sugarcoat it, but I’ll tell you how to fix it.

When I’m not reviewing websites, writing web copy or blogging, you’ll probably find me running after my son or eating chocolate (because writing and running after small children require the energy no salad can provide).

I used to work as a software engineer and a business consultant working with big banks and insurance companies. But after 5 years, it became clear to me that it’s not something that makes me look forward to a new day.

So, I decided to change that.

Now, I help business owners make sure that their websites reflect the true value of their products and services and knock the socks off their prospects. And I look forward to every website review and web copy project knowing that they’ll make a real difference to a real person.

I’m from Germany, Frankfurt, but I speak five languages: English to my husband and clients, Russian to my son, German to my friends, Urdu to my parents-in-law (who still laugh at my accent), and Ukrainian to my parents when we do insider jokes.

If you wonder whether I’m still able to talk in coherent sentences despite this language salad, watch my interview with Jacob McMillen where I share my tips for content writer websites.

Making your website convert is a lot like translating your message into another language

Conveying your message on your website doesn’t work the same ways as in a personal conversation.


  • web copy is your vocabulary,
  • web design is your grammar,
  • and how well you use them together creates a user experience that either drives people away or makes them click the “buy” button.

A copywriter can help you with your web copy, but she’ll miss the clutter on your website that kills your message.

A web designer can make your website look beautiful, but she’ll miss the jargon in your web copy that makes it unreadable.

I look at your website as a whole and see the big picture.

Henneke Duistermaat

“I highly recommend Gill’s website review”

Gill understands the big picture of how to move people through your website and get them to convert. But she also has a keen eye for details – from the button texts and the image selection to the number of links in the footer and the location of the sign-up forms. If your website isn’t generating enough business, I highly recommend you talk to Gill.

Henneke Duistermaat, Writing Coach, enchantingmarketing.com

Elena Mutonono

“Better leads, 15% increase in sign-ups”

I asked Gill to review my homepage because we couldn’t figure out why it’s not performing the way it should, and she immediately showed us what changes to make. We also hired Gill to write new copy, and after the new page went live, the sign-ups for my free offer when up 15%. But most importantly, thanks to the clarity Gill helped create, my new subscribers engage with my emails and paid offers much better.

Elena Mutonono, Business Coach, elenamutonono.com

Want to drive more business through your website?

I uncover the issues with your copy, web design and user experience and give you a clear roadmap to a better website – a thorough website critique that explains how to fix the issues that are holding you back.

If you have your own team of specialists, you can let them fix these issues using my step-by-step instructions.

Or you can let me:

  • (re)write your web copy to make your products and services irresistible
  • fix the web design and user experience issues that are driving your website visitors away.

View Services