Hi. I’m Gill Andrews. I turn underperforming small business websites into slick lead-generating machines, and I’m quite direct about that: I won’t sugarcoat it, but I’ll tell you how to fix it.
When I’m not reviewing websites, writing web copy or blogging, you’ll probably find me running after my son or eating chocolate (because writing and running after small children require the energy no salad can provide).
I used to work as a software engineer and a business consultant working with big banks and insurance companies. But after 5 years, it became clear to me that it’s not something that makes me look forward to a new day.
So, I decided to change that.
Now, I help business owners make sure that their websites reflect the true value of their products and services and knock the socks off their prospects. And I look forward to every website review and web copy project knowing that they’ll make a real difference to a real person.
I’m from Germany, Frankfurt, but I speak five languages: English, German, Russian, Ukrainian and Urdu.
In case you’re wondering whether I’m able to talk in coherent sentences despite this language salad, here I’m speaking at CopyCon 2020 – a copywriting conference in the UK (this time online, because… the plague).
Making your website convert is a lot like translating your message into another language
Conveying your message on your website doesn’t work the same ways as in a personal conversation.
- web copy is your vocabulary,
- web design is your grammar,
- and how well you use them together creates a user experience that either drives people away or makes them click the “buy” button.
A copywriter can help you with your web copy, but she’ll miss the clutter on your website that kills your message.
A web designer can make your website look beautiful, but she’ll miss the jargon in your web copy that makes it unreadable.
I look at your website as a whole and see the big picture.
Olga Andrienko, VP of Brand Marketing, Semrush (USA)
"Gill’s copywriting skills are exceptional"
We worked with Gill to create our new homepage and improve several landing pages on our website. We were really impressed by her methodical approach and analytical skills. Before writing the copy, Gill asked us a lot of questions, analyzed competitor pages, and came up with a solid strategy backed by data and strong reasoning. She has exceptional copywriting skills and isn’t afraid to present unconventional ideas.
Gill also consulted us on the page design and usability, which helped improve things a lot. We loved working with Gill and look forward to more projects together.
Rich Ingram, Co-Founder of AMO.ai Automating Selling (UK)
“Gill helped describe our complex offer in a succinct & relatable way”
We were struggling to put across succinctly what our product could offer potential customers. We had sought help from a variety of different people with no real success. Gill distilled the critical parts of our offer and put them across in a way that potential customers could relate to, layering up to progressively draw prospects in. It has helped us build an understanding of how best to communicate our offer, which has been of great use offline too.
Barbara Nägeli, Legal Advisor (Switzerland)
“Dramatic increase in client inquiries”
Our website used to have very little traction – almost all of our leads came through other channels. When Gill rewrote our copy, this changed dramatically. Now we get inquiries through our website all the time. Some of our prospects even comment in their email that browsing our website makes them feel like we’re the only ones who really get their problems and what they need. Thank you, Gill!
Dennis Van Zelfden, CEO, Relax Software (USA)
"Hiring Gill is the best investment I've made"
I badly needed an expert to fix virtually every facet of my website and hiring Gill is the best investment I’ve made. After going to great lengths to understand my product and its benefits, she completely revamped my site, including the design and all the copy. The new site not only looks great, but also communicates what I’m selling and the benefits to customers effectively and quickly. Plus, working and communicating with Gill was a breeze despite being a half-world away.
Marco Schnorbus, Product Owner (Germany)
"Our conversion rate increased by 95%"
We knew our online tool was very useful, but our users seemed to struggle with it. Watching the video with Gill’s analysis felt like a relief. We had some similar ideas in the past, but we were not able to pinpoint them as precisely as she did. The results exceeded our expectations. After we implemented Gill's suggestions, the conversion rate almost doubled and went from 20% to 39%. The increase in the completion rate in the most problematic steps of the workflow was especially amazing.
Vicki Wong, Creator & Producer of “Hachi: A Dog’s Tale” (USA)
"I'm beyond impressed with Gill's precise improvement suggestions"
I spent a year creating my upcoming website, but just before the launch, I asked Gill to take the last look. I was overwhelmed by her precise suggestions including video narratives, a highly detailed written report and mockups of each area that needed change. Not only did I receive advice but also actual images of how the changes would actually look like! I’m beyond impressed and highly grateful.
Rivkie Lieberman, Copywriter & Web Designer (USA)
"Helpful feedback on my copy that I can easily implement"
I asked Gill to analyze some of my work and tell me how I can improve, and she did not disappoint. Her comments were fast, incisive and thoughtful. I appreciated that I can easily take her feedback and apply it to my future work—the next best thing to having a little Gill on my shoulder 🙂 If you’re a copywriter and feel your work can be cleaned up and tightened, I highly recommend getting Gill for a 1-on-1!
Shanthi Cumaraswamy Streat, Business English & Communications Coach (UK)
"Clearer message & more sign-ups from my target audience"
I reached out to Gill, because my website was in desperate need of a complete revamp. The messaging was all wrong and I was attracting the wrong clients. She asked me some hard questions, which made me get clarity about my message. I loved the copy Gill wrote for my website. I've had great feedback and many more sign-ups from the right people. Her suggestions for the layout were wonderful. My website looks classy and professional.
Deborah Wright, Copywriter, voyagerink.com (USA)
“Direct and clear suggestions that exceeded my expectations”
I was blown away by Gill’s expertise and how well she communicated the suggestions she made. Her ability to pack a 30-minute video full of direct and clear improvements is stunning. It exceeded my expectations, and I believe Gill’s homepage review is one of the most valuable (and easy) ways to improve your website.
Ish Jindal, SaaS founder, hellotars.com (India)
“Actionable advice that makes a difference”
Gill did a homepage review for our website. What I loved about Gill’s review is that it was very tactical. Something you can act on right away and see the difference in terms of conversions.
Richard Gibbs, Owner, Volant Security Systems (UK)
“Fantastic website review that ticked all the boxes”
Gill covered an in-depth full website review for me. It was fantastic. Exactly what I was looking for. From the helpful video overview, right down to the homepage mock up, it ticked all the boxes. Before starting the review, Gill went out of her way to understand my business, and her clear understanding of it was reflected in the review. Highly recommended.
Lisa Grassi, CFO, Goodwill (USA)
"Amazing website review & mockup"
We asked Gill to analyze our website and prepare a mockup of a new homepage. Her analysis and review was amazing. She opened up our eyes and gave us some clarity on why we like and don't like certain website characteristics. We really loved the mock up too. Our leadership team learned so much and developed a new perspective what we needed a website to do for us.
Wim Kerkhoff, CEO, Crafty Penguins (Canada)
"Gill really knows her stuff"
I hired Gill to review the website of my IT company. After watching her excellent review videos, I realized why the bounce rate was so high and the conversions so low. She also created improved mockups for the pages, which made perfect sense. Gill really knows her stuff and has a sharp mind, good eye for design issues, is able to get into the head of your prospects and work with highly technical content that can often be hard to simply explain in plain words.
Elena Mutonono, Business Coach (USA)
"Better leads, 15% increase in sign-ups"
I asked Gill to review my homepage because we couldn’t figure out why it’s not performing the way it should, and she immediately showed us what changes to make. We also hired Gill to write new copy, and after the new page went live, the sign-ups for my free offer went up 15%. But most importantly, thanks to the clarity Gill helped create, my new subscribers engage with my emails and paid offers much better.
Claire Hawes, Freelance Copywriter (UK)
"New inquiry within days of implementing Gill's tips"
I recently engaged Gill Andrews to review my homepage. Within days of implementing Gill's recommendations for improving usability and experience, I received a website enquiry. Gill Andrews clearly is a highly knowledgeable website usability expert. I wouldn't hesitate to recommend her.
Liam Carnahan, Content Writer & Strategist (USA)
"Gill opened my eyes to may critical ideas and concepts"
Gill reviewed the home page for my website, and wow, she opened my eyes to so many new ideas and concepts, all of which were critical in refining my brand and services. She asks all the right questions to get you thinking about the true nature of your audience, and her keen eye for UX roadblocks and opportunities is something any business owner could benefit from.
Lindsay Deidda, Copywriter (UK)
"Incredibly helpful suggestions"
Gill's homepage critique is concise and intuitive. Her suggestions for my own website were incredibly helpful and taught me a lot about nailing that first impression. If you want your website to positively reflect your business, then I highly recommend Gill's homepage critique service.
Eleanor Goold, Copywriting Consultant (UK)
"No-nonsense approach and actionable advice"
Gill's no-nonsense approach and actionable advice were just what I needed. She highlighted issues with my homepage I had not even considered and provided an excellent value-packed critique. I highly recommend Gill's homepage review service to anyone - even if you think you've got it all down pat, you will still benefit from Gill's expert advice and in-depth knowledge of UX.
Bisma Hashmi, Technical Author (UK)
"New inquiry within a day after implementing Gill's recommendations"
Gill audited my almost new website. Her half-an-hour long video audit was well-detailed and greatly helpful. Magically, within 24 hours after I implemented the changes she suggested, I received a client inquiry! If you haven’t had your website checked by Gill yet, I’d highly recommend doing so. Get Gill to do her magic on your website and see the difference.
Natalie Lihacova, CEO, Eammate.Exec (USA)
"Gill has both the skills and a methodology"
We just finished working on our web copy project together with Gill, and we are enormously impressed by her services. Gill is very diligent and smart. You never have to explain anything twice to her, as she catches the essence immediately. She has both the skills and a methodology. She is also knowledgeable in our industry of Information Technology and, on top of that, incredibly prompt with response! All this allowed to complete our web copy project in record times to our full satisfaction.
Rowan Martin, Freelance Copywriter (UK)
"A failsafe template for a better website"
I hired Gill to create a mockup for my WordPress website after her initial critique of my Wix site found a large number of problems there were working against me. I have found her to be super professional, organized, knowledgeable and friendly. I appreciated her honesty when critiquing my site and her mockups provided me with a failsafe template to create a new site that looks and performs 100% better.
Victoria Doxat, Freelance Writer & Consultant (UK)
"Invaluable feedback on my homepage"
Gill reviewed my homepage, and I was really impressed with how thorough she was. Nothing got past her! Gill's feedback was invaluable. Gill is insightful, honest and she doesn't pull any punches. I seriously recommend Gill for anyone who wants help with their website design or who would like their website to work harder for them.
Tami McGonigal, Executive Business Coach (UK)
"My voice is still there. Just sharper and sleeker
I sought Gill's help to improve the copy on my website. Wow. My voice is still very much there - just sharper and sleeker. Gill is super organized, efficient and professional. She was great to work with. I particularly appreciated the fact that she took a lot of time and care to understand my needs and to explain very clearly why certain changes were necessary.
Cara Leopold, Language Teacher (France)
"Gill pointed many things I never would have noticed"
When I reached out to Gill, my email sequence and sales page were already bringing in some buyers, but I felt my results could be better. Gill looked at my website and copy with fresh eyes and saw so many things I never would have noticed! Thanks to her review of my home page, sales page and email sequence, I'm hopeful that my improved copy will start brining in more of the right people for my offers.
Elaine Lambert, Web Designer (USA)
"Now my website speaks clearly to my ideal audience"
As a website designer, I thought I had things pretty well figured out, but Gill gave me so many great tips and suggestions, and helped me see that I wasn't clear about my unique value proposition. I've incorporated her changes and now my website speaks much more clearly to my ideal audience.
Matthew Drzymala, Copywriter (UK)
“First inquiry within 2 days after implementing Gill’s advice”
Gill reviewed my website and made a 30-minute video on how to improve my web design. I followed her advice which helped with the flow and within two days I received my first query through my website.
Henneke Duistermaat, Writing Coach (UK)
“I highly recommend Gill’s website review”
Gill understands the big picture of how to move people through your website and get them to convert. But she also has a keen eye for details – from the button texts and the image selection to the number of links in the footer and the location of the sign-up forms. If your website isn’t generating enough business, I highly recommend you talk to Gill.
Ingrid Lill, Brand Strategist (Danemark)
"My website became SO much better after only one hour consultation"
I contacted Gill because I was struggling with how to position and communicate my Brand Storyboarding service. Gill gave me very precise and actionable advice that I could implement immediately, and also some very useful ideas about what to share on social media. My website became SO much better and clearer after only one hour consultation.
Theodosios Damatos, Course Creator (USA)
“Gill immediately found what wasn’t working on my landing page”
I get disorganized and wordy when I write, without being unaware of it. Gill did a live review of a landing page for my course and immediately found what was working and what wasn’t. And she explained it thoroughly in plain, direct language. If you need a no B.S., straight shooting writer with a laser-sharp sense for buying psychology, call Gill asap.
Madelleine Muller, Business Coach (Danemark)
“More sign-ups within 20 minutes of implementing Gill’s tips”
I was running ads for one of my articles to get more email subscribers, but no one was opting in. I made the changes Gill suggested, and already twenty minutes later I got a small handful of opt-ins. Looking forward to making changes on the rest of my blog posts and seeing the magic happen!
Want to drive more business through your website?
I uncover the issues with your copy, web design and user experience and give you a clear roadmap to a better website – a thorough website critique that explains how to fix the issues that are holding you back.
If you have your own team of specialists, you can let them fix these issues using my step-by-step instructions.
Or you can let me:
- (re)write your web copy to make your products and services irresistible
- fix the web design and user experience issues that are driving your website visitors away.