Conversion Copywriting Services
that turn visitors into buyers
Are you working on a brand new website and want to get the copy right from day one? Or do you have web pages that aren’t pulling their weight and need a revamp?
You don’t need more traffic or “words that sound nice.” You need clearer messaging and sharper copy that make your prospects feel seen.
(And no, AI won’t be able to do that for you.)
That’s exactly what my conversion copywriting services deliver, for both brand-new websites and underperforming pages:
- A solid structure for your web pages and website-to-be that effortlessly guides your prospects through your sales funnel
- Clear and engaging new copy for your web pages that stops your audience in their scrolling tracks and makes them reach out
And with my copywriting process based on your website performance data, buyer psychology, and the real language your customers use, your copy can’t help but do what it should: move the right people to act.
“Gill’s copywriting skills are exceptional”
We worked with Gill to create our new homepage and improve several landing pages on our website. We were really impressed by her methodical approach and analytical skills. Before writing the copy, Gill asked us a lot of questions, analyzed competitor pages, and came up with a solid strategy backed by data and strong reasoning. She has exceptional copywriting skills and isn’t afraid to present unconventional ideas.
Gill also consulted us on the page design and usability, which helped improve things a lot. We loved working with Gill and look forward to more projects together.
Will we be a good fit?
I write conversion-optimized copy for service provider and SaaS companies of any size. So, if you’re:
- A one-person business: consultant, web designer, copywriter, coach, etc.
- A local or international service provider company: IT consultancy, law firm, marketing agency, construction company, etc.
- A SaaS company that sells subscription-based tools or services
…you’re in the right place.
What does my conversion copywriting process look like?
Discovery questionnaire
Before I write a single line, I need to make sure I understand your business, your offer, and the people you are trying to reach.
You’ll get an in-depth questionnaire that helps us pinpoint what your prospects struggle with, what makes your solution valuable for them, and what criteria they use to decide whom to hire.
Customer, competitor, and performance insights
To make sure your copy resonates, I look at how your prospects actually think and behave. That includes your customer feedback, testimonials, chat records, and sales call transcripts, plus your website performance data if available.
I also review a few competitor pages to understand what your prospects expect to see and where you have room to stand out.
Copywriting and wireframes
Once I have all the information I need, I map out a structure for your pages and write the copy.
You will get both the text and the wireframes (black-and-white blueprints of a page that show the order of the sections and the font hierarchy) so you can see exactly how the page should look and function.
Good copy needs good layout. One without the other is a waste of money.
Revisions and final delivery
After that, we’ll start our revision rounds. You’ll review the draft and send me your feedback. I’ll refine the copy and send it for your approval.
Based on my experience, we won’t need more than three revision rounds for you to get the final version of your pages, built to convert and ready to be implemented.
Review of new page layouts during the implementation stage (optional)
I can also work together with your web design team to weed out any web design-related issues that may harm user experience and get in the way of your message.
Once the pages are about to go live, you’ll receive one round of feedback per page, delivered as a Google Docs document with a detailed list of all issues and recommended improvements for both desktop and mobile devices.
“We can’t keep up with all the new customers!”
Since launching the new copy, we saw an increase in both, conversions and lead quality. A few weeks ago, we decided to pause all our Google Adwords campaigns. The reason: we can’t keep up with all the new customers!
We are also having better conversations with the prospects that reach out.
Even though I’d been researching a lot about marketing and copywriting the last 10 years, working with Gill, I learned a ton about copy and design that sells.
How long does a web copywriting project take?
Once I take on your project, you have my undivided attention. But how fast we’ll be able to finalize your new pages depends on your availability as well. Here’s an approximate timeline of the deliverables:
- Initial discovery questionnaire: one business day after we sign the contract
- First page draft: 7 days after I got your answers and we’ve clarified the potential additional questions
- Revision rounds: You get the updated copy within one business day after I get your feedback on the current draft
- In case of multiple pages: I deliver one first page draft a week. The revision rounds take place in parallel, based on how fast I get your feedback on a draft.
This means that, in the best-case scenario, your new landing page copy will be ready within 2–3 weeks, and your new website copy for 4 pages within approx. 6 weeks.
How much does it cost?
There is no-number-fits-all, but your investment will depend on:
- Your niche, which determines how much effort it will take to stand out from your competition
- Size and number of the web pages
- How much support you need from me to help you figure out the structure of your offers and your unique value proposition
- Whether you need advice on usability and web design conversion optimization
Here are the approximate fees for two typical conversion-focused web copywriting packages.
Basic web copywriting package (4 pages)
Get new or improve your existing web copy to reflect your value proposition and communicate your message more effectively.
- Discovery session via in-depth questionnaire & email
- Analysis of customer feedback and current web visitor behavior
- Analysis of competitor pages
- Conversion-optimized copy and wireframes for:
- Homepage
- About page
- Two service pages
- 3 rounds of revisions within 4 weeks (alternatively, unlimited revisions within 7 business days)
Your investment: starts from $4800 USD
Landing page conversion copywriting
Improve conversion rate of an underperforming landing page to get more sign ups for your lead magnet, free trial or course, or to sell more products.
- Discovery session via in-depth questionnaire & email
- Analysis of customer feedback and current web visitor behavior
- Analysis of competitor pages
- Analysis of corresponding ad copy for up to 3 ads (if you use ads to drive traffic to your page)
- New conversion-optimized copy and wireframe
- 3 rounds of revisions within 4 weeks (alternatively, unlimited revisions within 7 business days)
- One round of final review after implementation with feedback on usability and web design
Your investment: from $2900 USD
Barbara Nägeli, Legal Advisor (Switzerland)
“Dramatic increase in client inquiries”
Our website used to have very little traction – almost all of our leads came through other channels. When Gill rewrote our copy, this changed dramatically. Now we get inquiries through our website all the time. Some of our prospects even comment in their email that browsing our website makes them feel like we’re the only ones who really get their problems and what they need. Thank you, Gill!
Dennis Van Zelfden, CEO, Relax Software (USA)
“Hiring Gill is the best investment I’ve made”
I badly needed an expert to fix virtually every facet of my website and hiring Gill is the best investment I’ve made. After going to great lengths to understand my product and its benefits, she completely revamped my site, including the design and all the copy. The new site not only looks great, but also communicates what I’m selling and the benefits to customers effectively and quickly. Plus, working and communicating with Gill was a breeze despite being a half-world away.
Rich Ingram, Co-Founder of AMO.ai Automating Selling (UK)
“Gill helped describe our complex offer in a succinct & relatable way”
We were struggling to put across succinctly what our product could offer potential customers. We had sought help from a variety of different people with no real success. Gill distilled the critical parts of our offer and put them across in a way that potential customers could relate to, layering up to progressively draw prospects in. It has helped us build an understanding of how best to communicate our offer, which has been of great use offline too.
Shanthi Cumaraswamy Streat, Business English & Communications Coach (UK)
“Clearer message & more sign-ups from my target audience”
I reached out to Gill because my website was in desperate need of a complete revamp. The messaging was all wrong and I was attracting the wrong clients. She asked me some hard questions, which made me get clarity about my message. I loved the copy Gill wrote for my website. I’ve had great feedback and many more sign-ups from the right people. Her suggestions for the layout were wonderful. My website looks classy and professional.
Tami McGonigal, Executive Business Coach (UK)
“My voice is still there. Just sharper and sleeker”
I sought Gill’s help to improve the copy on my website. Wow. My voice is still very much there, just sharper and sleeker. Gill is super organized, efficient and professional. She was great to work with. I particularly appreciated the fact that she took a lot of time and care to understand my needs and to explain very clearly why certain changes were necessary.
Interested?
Fill out this form to tell me more about your project. I’ll reply to you within 48 hours so that we can discuss the details. Not a fan of contact forms? Drop me a line at contact@gillandrews.com.
