What should you do to make a business message clear?

What Should You Do to Make Your Business Message Clear?

Summary: A clear business message isn’t only about words. It’s about different elements of your website working together (or at least not getting in the way). Below I’ll explain what elements those are and show you how to make a business message clear using an example of a real but messy small business website. Did […]

6 Things You Believe About Your Homepage That Are Actually BS

6 Things You Believe About Your Homepage That Are Actually BS

Quick question: How do you feel about your homepage? On a scale from 0 to 10 with 10 being awesome, is it an 8 or more like a lame 5? Well, unless is a 10+, there is room for improvement. Here are 6 things you believe about your homepage that are actually BS (plus the […]

How to Use StumbleUpon to Get Traffic and Subscribers

How to Use StumbleUpon to Get Traffic and Grow Your Email List

Summary: Do you blog for business and use lead magnets to grow your email list? Follow these 5 steps to get lots of free traffic and new subscribers from StumbleUpon (even you’ve never posted on StumbleUpon before) What you need: a landing page with a lead magnet a software that records heat maps and sessions […]

No-Nonsense Content Marketing Strategy for a Small Business Website

No-Nonsense Content Marketing Strategy for a Small Business Website

I like plans. Yes, they are boring. Yes, creating them is work. Yes, you need a lot of discipline and focus to follow them. But they also have this magic power of bringing you the results you need. So, as much as having a new plan every day based on a “how to” article you’ve […]

When Storytelling Is Bad for Your Business (And What to Do Instead)

There is this hyped up technique that is making rounds these days called “storytelling”. I’m sure you’ve heard of it, but in an unlikely case you didn’t: Storytelling in marketing means that instead of using a lot of data and complicated busines-sy words, you are supposed to tell a story. A story of a hero […]

How to Find out What Image to Share on Social to Get Maximum Traffic

Are You Using This #1 Method to Improve the Way You Share Your Content?

All website owners of this world have one thing in common: We are obsessed with our statistics. How many visits did I have today? How many clicks did this Facebook share get? What is my bounce rate? But what makes successful website owners different is that they don’t just stare at their numbers. They measure […]

Formatting web content: 9 painful-to-look-at mistakes that could ruin the best blog

Formatting Web Content: 9 Painful Mistakes That Will Ruin the Best Blog

Warning: Horrible formatting ahead! Please bear with me while I’m making my point. Some people still write as if it’s a book – long paragraphs stretching over miles of pixels challenging the concentration abilities of their readers. I mean, how funny, interesting and engaging should your text be for your readers to hang in there […]

10 Quick Website Fixes: Improve Your Website in 15 Minutes or Less

10 Quick Website Fixes: Improve Your Website in 15 Minutes or Less

As a small business owner, you are often your own web master, blogger and web designer. One person with one pair of hands but a todo list of three (four? five?). Blog posts are waiting to be written, images to be created and technical hick-ups on your website to be fixed. So you write, create, […]