“The” Website Content Checklist
Agonizing over your website copy? Get a clear roadmap that shows you what to write on each web page (and how).
Not sure what to put on your homepage? Tired of rewriting your About page? Don’t know how to structure your service pages?
Building a website can be overwhelming. But it doesn’t have to be.
Use this website content checklist to fill every page of your website with content your audience will love and turn your business website into a business generating machine.
- A handy PDF with 200+ checkpoints for the 9 most important pages of your website
- Super-specific content creation tips
- Checkpoint summary images to print out and track progress
…or check a free sample below 👇
Part 2: Business Homepage Checklist
It’s tempting to put too much information on your homepage. Yet, if it fails to clearly communicate what you do and offer an easy way for your visitors to navigate your website they won’t stay for long. Use the following checklist to make sure your business homepage is as effective as possible.
Business Homepage “Must-Have”s
☐ A clear website tagline and a paragraph of text (if necessary) that explain:
- Who are you?
- What do you do?
- Why should your visitors care? What’s the benefit?
Tip: To make sure that your website tagline is clear, ask yourself if you would use the same words to explain it to a stranger. Will they understand it right away or need you to explain further?
When in doubt, use this surefire tagline formula: {What you are}. I {do what} {for whom} {with what benefit}.
Recommended reading: “How to Make Sure Your Homepage Sends a Clear Message (+ 7 Great Website Tagline Examples)”
☐ Navigation:
- Not more than 7 navigation labels
- Positioned as your website visitors expect it (one row at the top of the page)
- Mouse pointer changes on clickable links
- Descriptive
- Clear
Navigation Label Examples:
Vague:
- Get to Know Me
- How can I help?
- Fees & Charges
- Read My Columns
- Support yourself
- Get in Touch
Clear:
- About
- Services
- Pricing
- Blog
- Books / Courses
- Contact
Tip: Navigation is the last place you should try to be creative. Your visitors won’t read it. They’ll scan it for familiar labels. Anything that is unclear or requires them to pause and think will cause irritation or will be overlooked.
Navigation mistakes:
- Linking to unimportant pages (Impressum, Privacy policy, etc.)
- Not linking to important pages (About us, Services, etc.)
- Placing navigation menu items in unexpected places.
- Using too many navigation labels
- Unnecessary drop-down menus
Tip: Drop-down menus irritate your visitors and lose you visits to important pages. Reorganize the information on your website to have only top-level navigation.
Business Homepage “Must-Have”s (continued)
☐ Photo of yourself or your team
☐ A paragraph about yourself / your team
☐ Call to action
☐ Logo
☐ Search box
☐ Social proof
- Credible client testimonials
- Client logos
- Certifications
- Awards
- Statistics
☐ Smart footer
- Copyright
- Navigation to main pages
- Privacy policy
- Terms of use
- Contact information
- Address and phone number
- Link to a map
- Social media icons
- Email signup
- Search box
- Latest articles
- Call to action
Tip: You don’t have to include all these points in your footer, of course. Just select the most relevant for your business. But whatever you do, don’t leave the footer empty. Footer is a safety net of your website “catching” the visitors who haven’t found what they were looking for on your page and were about to leave.
Other things you may want to put on your homepage:
- Selected services
- Freebies
- Books
- Courses
- Featured posts
- Featured videos
(end of free sample)
Stop agonizing over your website copy
Get a clear roadmap that shows you what to write on each web page (and how)
- A handy PDF with 200+ checkpoints for the 9 most important pages of your website
- Super-specific content creation tips
- Checkpoint summary images to print out and track progress