Website Copywriting
Working on a brand new website and need someone to help you with structure and copy?
Wondering why your landing page doesn’t perform well and what you can do to increase conversions?
Your prospects shop by comparison. I can help you rise above your competition and win that comparison hands down.
I specialize in conversion-optimized copywriting for small and medium brands, digital agencies and online stores and can help you:
- map out the structure of your website-to-be to give it a long-lasting foundation
- write clear and engaging new copy for your website that makes your target audience wonder how they’ve been living without you all this time
- analyze and critique your existing pages to boost engagement and sales
Your prospects will shop by comparison. I can help you rise above your competitors and make sure that this comparison is in your favor.
“Dramatic increase in client inquiries”
Our website used to have very little traction – almost all of our leads came through other channels. When Gill rewrote our copy, this changed dramatically. Now we get inquiries through our website all the time. Some of our prospects even comment in their email that browsing our website makes them feel like we’re the only ones who really get their problems and what they need. Thank you, Gill!
How does this work?
You can’t create persuasive copy that will resonate with your target audience without taking those good people into consideration – what they know about your product already, how they talk, whom they are comparing you to, how they behave on your current website, etc.
So, before I write a single line, I’ll ask you to:
- answer in-depth questionnaire about your business, target audience and current struggles
- send me a couple of links to the websites of your competitors
- let me look at your Google Analytics and, ideally, session replays
- send me your client testimonials, chat records, sales calls transcripts – anything where we can hear the voice of your customers loud and clear
We can also schedule a call if you’d like to tell me something that is better discussed in person.
After that, I’ll write the copy and send it to you for your review together with the page wireframes.
Why wireframes? Because bad web design will kill the most brilliant copy. And with my wireframes, you can be sure your new website or page will work as a whole.
After I have your feedback, I’ll incorporate the changes and send you the final version of the pages.
“Clearer message & more sign-ups from my target audience”
I reached out to Gill, because my website was in desperate need of a complete revamp. The messaging was all wrong and I was attracting the wrong clients. She asked me some hard questions, which made me get clarity about my message. I loved the copy Gill wrote for my website. I’ve had great feedback and many more sign-ups from the right people. Her suggestions for the layout were wonderful. My website looks classy and professional.
“Gill helped describe our complex offer in a succinct & relatable way”
We were struggling to put across succinctly what our product could offer potential customers. We had sought help from a variety of different people with no real success. Gill distilled the critical parts of our offer and put them across in a way that potential customers could relate to, layering up to progressively draw prospects in. It has helped us build an understanding of how best to communicate our offer, which has been of great use offline too.
“Better leads, 15% increase in sign-ups”
I asked Gill to review my homepage because we couldn’t figure out why it’s not performing the way it should, and she immediately showed us what changes to make. We also hired Gill to write new copy, and after the new page went live, the sign-ups for my free offer when up 15%. But most importantly, thanks to the clarity Gill helped create, my new subscribers engage with my emails and paid offers much better.
“Gill has both the skills and a methodology”
We just finished working on our web copy project together with Gill, and we are enormously impressed by her services. Gill is very diligent and smart. You never have to explain anything twice to her, as she catches the essence immediately. She has both the skills and a methodology. She is also knowledgeable in our industry of Information Technology and, on top of that, incredibly prompt with response! All this allowed to complete our web copy project in record times to our full satisfaction.
“My voice is still there. Just sharper and sleeker
I sought Gill’s help to improve the copy on my website. Wow. My voice is still very much there – just sharper and sleeker. Gill is super organized, efficient and professional. She was great to work with. I particularly appreciated the fact that she took a lot of time and care to understand my needs and to explain very clearly why certain changes were necessary.
How much does it cost?
Your investment in your new web copy depends on:
- the niche of your website
- how much support you need from me to help you figure out the structure of your offers & their unique value proposition
- the size and the number of the web pages
- whether you need advice on usability and design conversion optimization
Below, the approximate fees.
Basic website copywriting package (4 web pages)
Get new or improve your existing web copy to reflect your value proposition and communicate your message more effectively.
- Discovery session via in-depth questionnaire & email
- Analysis of customer feedback and current web visitor behavior
- Analysis of competitor pages
- Copy and wireframes for:
- Homepage
- About page
- 2 product or service pages of your choice
- Unlimited revisions within 5 business days
- External proofreading
Your investment: from $3500 USD
Landing page conversion copywriting
Improve conversion rate of an underperforming landing page to get more sign ups for your lead magnet, free trial or course, or to sell more products.
- Discovery session via in-depth questionnaire & email
- Analysis of customer feedback and current web visitor behavior
- Analysis of competitor pages
- New copy and wireframe
- Unlimited revisions during 5 business days
- External proofreading
- Final review after implementation
Your investment: from $1700 USD
“Clear and valuable copy that tells our story and describes our services perfectly”
What we struggled with
We wanted to update the site of our agency to reflect our new services but were struggling to describe them clearly and in enough detail to qualify our prospects without overwhelming them with too much information.
After trying to do it on our own and seeing no progress, I reach out to Gill to help us plan our new website and write some copy for us.
What Gill did for us
Gill asked the right questions to structure all the information we had and uncover the missing parts to create clear, valuable and relevant copy that tells our story and describes our services perfectly.
Gill also created page mocks for us that gave us peace of mind that we aren’t making any design mistakes and that made it easier to take the pages live.
How we liked her work
Our new pages turned out even better than expected, and we are happy to recommend her copywriting services.
Interested?
Fill out this form to let me know you’re interested. I’ll reply to you within 48 hours so that we can discuss the details. Not a fan of contact forms? Drop me a line at contact@gillandrews.com.