Copywriting and copy critique

Website Copywriting

Working on a brand new website and need someone to help you with structure and copy?

Wondering why your landing page doesn’t perform well and what you can do to increase conversions?

Your prospects compare many offers before they decide. I help you win that comparison hands down and close more sales.

I specialize in conversion-optimized copywriting for small and medium service providers and SaaS and can help you:

  • map out the structure of your website-to-be to give it a long-lasting foundation
  • write clear and engaging new copy for your website that makes your target audience wonder how they’ve been living without you all this time
  • analyze, critique and help you improve your existing pages to boost engagement and sales

“Gill’s copywriting skills are exceptional”

We worked with Gill to create our new homepage and improve several landing pages on our website. We were really impressed by her methodical approach and analytical skills. Before writing the copy, Gill asked us a lot of questions, analyzed competitor pages, and came up with a solid strategy backed by data and strong reasoning. She has exceptional copywriting skills and isn’t afraid to present unconventional ideas.

Gill also consulted us on the page design and usability, which helped improve things a lot. We loved working with Gill and look forward to more projects together.

Olga Andrienko, VP of Brand Marketing, Semrush

Olga Andrienko Semrush

How does it work?

You can’t create persuasive copy that will resonate with your target audience without taking those good people into consideration – what they know about your product already, how they talk, whom they are comparing you to, how they behave on your current website, etc.

So, before I write a single line, I’ll ask you to:

  • answer an in-depth questionnaire about your business, target audience and current struggles
  • send me a couple of links to the websites of your competitors
  • let me look at your Google Analytics and, ideally, session replays
  • send me your client testimonials, chat records, sales calls transcripts – anything where we can hear the voice of your customers loud and clear

We can also schedule a call if you’d like to tell me something that’s better discussed in person.

After that, I’ll write the copy and send it to you for your review together with the page wireframes.

Why wireframes? Because bad web design will kill the most brilliant copy. And with my wireframes, you can be sure your new website or page will work as a whole.

After I have your feedback, I’ll incorporate the changes and send you the final version of the pages.


“We now get more and better leads through our website”

Since launching the new copy, we saw an increase in both, conversions and lead quality. We are having better conversations with the prospects that reach out. And the bounce rate for the pages Gill wrote are much lower – about 15%, which is almost half of what it used to be.

Wim Kerkhoff, Founder and CEO, Crafty Penguins

Read the case study

How much does it cost?

Your investment depends on:

  • Niche of your website
  • How much support you need from me to help you figure out the structure of your offers & their unique value proposition
  • Size and the number of the web pages
  • Whether you need advice on usability and design conversion optimization

Below, the approximate fees.

Basic website copywriting package (4 web pages)

Get new or improve your existing web copy to reflect your value proposition and communicate your message more effectively.

  • Discovery session via in-depth questionnaire & email
  • Analysis of customer feedback and current web visitor behavior
  • Analysis of competitor pages
  • Copy and wireframes for:
    • Homepage
    • About page
    • One service page
    • Contact page
  • Unlimited revisions within 7 business days
  • External proofreading

Your investment: from $4800 USD

Landing page conversion copywriting

Improve conversion rate of an underperforming landing page to get more sign ups for your lead magnet, free trial or course, or to sell more products.

  • Discovery session via in-depth questionnaire & email
  • Analysis of customer feedback and current web visitor behavior
  • Analysis of competitor pages
  • New copy and wireframe
  • Unlimited revisions during 7 business days
  • External proofreading
  • Final review after implementation

Your investment: from $2900 USD


Fill out this form to let me know you’re interested. I’ll reply to you within 48 hours so that we can discuss the details. Not a fan of contact forms? Drop me a line at

Gill Andrews

New online course: Find your unique value proposition