Copywriting and copy critique

Website Copywriting

Working on a brand new website and need someone to help you with structure and copy?

Wondering why your landing page doesn’t perform well and what you can do to increase conversions?

Your prospects shop by comparison. I can help you rise above your competition and win that comparison hands down.

I specialize in conversion-optimized copywriting for small and medium brands, digital agencies and online stores and can help you:

  • map out the structure of your website-to-be to give it a long-lasting foundation
  • write clear and engaging new copy for your website that makes your target audience wonder how they’ve been living without you all this time
  • analyze and critique your existing pages to boost engagement and sales

Your prospects will shop by comparison. I can help you rise above your competitors and make sure that this comparison is in your favor.


“Dramatic increase in client inquiries”

Our website used to have very little traction – almost all of our leads came through other channels. When Gill rewrote our copy, this changed dramatically. Now we get inquiries through our website all the time. Some of our prospects even comment in their email that browsing our website makes them feel like we’re the only ones who really get their problems and what they need. Thank you, Gill!

Barbara Nägeli, Embark.Law

How does this work?

You can’t create persuasive copy that will resonate with your target audience without taking those good people into consideration – what they know about your product already, how they talk, whom they are comparing you to, how they behave on your current website, etc.

So, before I write a single line, I’ll ask you to:

  • answer in-depth questionnaire about your business, target audience and current struggles
  • send me a couple of links to the websites of your competitors
  • let me look at your Google Analytics and, ideally, session replays
  • send me your client testimonials, chat records, sales calls transcripts – anything where we can hear the voice of your customers loud and clear

We can also schedule a call if you’d like to tell me something that is better discussed in person.

After that, I’ll write the copy and send it to you for your review together with the page wireframes.

Why wireframes? Because bad web design will kill the most brilliant copy. And with my wireframes, you can be sure your new website or page will work as a whole.

After I have your feedback, I’ll incorporate the changes and send you the final version of the pages.

How much does it cost?

Your investment in your new web copy depends on:

  • the niche of your website
  • how much support you need from me to help you figure out the structure of your offers & their unique value proposition
  • the size and the number of the web pages
  • whether you need advice on usability and design conversion optimization

Below, the approximate fees.

Basic website copywriting package (4 web pages)

Get new or improve your existing web copy to reflect your value proposition and communicate your message more effectively.

  • Discovery session via in-depth questionnaire & email
  • Analysis of customer feedback and current web visitor behavior
  • Analysis of competitor pages
  • Copy and wireframes for:
    • Homepage
    • About page
    • One service page
    • Contact page
  • Unlimited revisions within 7 business days
  • External proofreading

Your investment: from $3500 USD

Landing page conversion copywriting

Improve conversion rate of an underperforming landing page to get more sign ups for your lead magnet, free trial or course, or to sell more products.

  • Discovery session via in-depth questionnaire & email
  • Analysis of customer feedback and current web visitor behavior
  • Analysis of competitor pages
  • New copy and wireframe
  • Unlimited revisions during 7 business days
  • External proofreading
  • Final review after implementation

Your investment: from $1700 USD

Irina Lewicka

“Clear and valuable copy that tells our story and describes our services perfectly”

What we struggled with

We wanted to update the site of our agency to reflect our new services but were struggling to describe them clearly and in enough detail to qualify our prospects without overwhelming them with too much information.

After trying to do it on our own and seeing no progress, I reach out to Gill to help us plan our new website and write some copy for us.

What Gill did for us

Gill asked the right questions to structure all the information we had and uncover the missing parts to create clear, valuable and relevant copy that tells our story and describes our services perfectly.

Gill also created page mocks for us that gave us peace of mind that we aren’t making any design mistakes and that made it easier to take the pages live.

How we liked her work

Our new pages turned out even better than expected, and we are happy to recommend her copywriting services.

Irina Lewicka, VIA Service


Fill out this form to let me know you’re interested. I’ll reply to you within 48 hours so that we can discuss the details. Not a fan of contact forms? Drop me a line at

Gill Andrews