Portfolio
From industry giants like Semrush to regional law firms, IT consultancies, and local personal brands
Law
Biggam Fox Skinner
Biggam Fox Skinner (BFS) is a Vermont-based law firm, specializing in workers’ compensation and personal injury cases.
I helped them with:
- Website review
- Conversion copywriting for multiple sales pages (among others, their homepage and Workers’ Compensation page)
- Updated page layouts
Gill is organized, responsive, and able to quickly grasp the essence of new topics.
EMBARK.LAW
Embark.Law is a specialized Swiss law firm based in Bern and Zurich, focused on legal services for startups, growing businesses, and their investors.
I helped them with:
- Conversion copywriting for multiple sales pages (among others, homepage and Services page)
- Updated page layouts
Now, after Gill rewrote our copy, we get new inquiries through our website all the time.
Sullivan on Comp
Sullivan on Comp is the comprehensive legal treatise and digital resource specializing in California workers’ compensation law, published by Michael Sullivan & Associates LLP.
I helped with:
- Data-based conversion audit
- Conversion copywriting for multiple sales pages (among others, homepage and ChatSOC page)
- Updated page layouts
Information Technology
Crafty Penguins
Crafty Penguins is a team of IT consultants based in Canada that provides Linux, DevOps and Kubernetes Consulting Services.
I helped them with:
- Data-based conversion audit
- Conversion copywriting for multiple sales pages (among others, their homepage and About page)
- Updated page layouts
TopLeft
TopLeft is a Kanban project management tool designed for Managed Service Providers (MSPs) to streamline workflows and improve efficiency.
I helped them with:
- Conversion copywriting for multiple sales pages (among others, homepage and Features page)
- UX-consulting
FinTech
Relax Retirement Planner
The Relax retirement calculator is software that tells you how long your savings will last.
I helped them with:
- Conversion-optimized copy for multiple sales pages (among others, their homepage and About page)
- Updated page layouts
Hiring Gill was the best decision I’ve made. The new site communicates the benefits of what I’m selling effectively and quickly.
BaySys Technology
BaySys Technology is a financial technology provider that specializes in outsourced data management, reconciliation, and automated billing solutions for financial advisors and broker-dealers.
I helped them with:
- Conversion copywriting for multiple sales pages (among others, homepage and Billing Solution page)
SaaS
Semrush
Semrush is a leading SaaS company that provides an all-in-one marketing platform for SEO, PPC, content, and social media.
I’ve worked with Semrush for 4 years on multiple projects helping with:
- Competitor analysis
- Homepage
- Landing pages
- Email newsletter
- Google ads
Gill has exceptional copywriting skills and isn’t afraid to present unconventional ideas.
One-Person Businesses
RINZEN Coaching and Consulting
Tami Irokawa McGonigal, the founder of RINZEN, is a professionally certified executive coach and leadership development consultant based in UAE. I’ve been working with Tami since 2021 helping her with:
- Conversion copywriting for all pages (among others, her homepage and About page)
- Updated page layouts
- Coaching programs
- Client proposals
- Emails
- AI automation
My voice is still very much there—just sharper and sleeker!
English with a Twist
Shanthi Cumaraswamy Streat, the founder of English with a Twist, is a Business English Coach based in Italy who helps senior business professionals communicate more effectively.
I helped Shanthi with:
- Conversion copywriting for multiple sales pages (among others, her homepage and Immersion Programme page)
- Updated page layouts
I’ve had great feedback on my new website and many more sign-ups from the right people.
Tom Williams Media
Tom Williams is a digital media producer and marketing manager based in Saudi Arabia who helps universities, governmental and research organizations create and promote videos and podcasts.
I helped Tom with:
- Conversion copywriting for all pages (among others, his homepage and Remote Support service page)
- UX-Consulting
Let’s turn your website into a lead-generating machine!










