Gill Andrews

Turn Your Underperforming Website into a Lead-Generating Machine

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“Dramatic increase in client inquiries”

Our website used to have very little traction – almost all of our leads came through other channels. When Gill rewrote our copy, this changed dramatically. Now we get inquiries through our website all the time. Some of our prospects even comment in their email that browsing our website makes them feel like we’re the only ones who really get their problems and what they need. Thank you, Gill!

Barbara Nägeli, Legal Advisor, Embark.Law

Elena Mutonono

“Better leads, 15% increase in sign-ups”

I asked Gill to review my homepage because we couldn’t figure out why it’s not performing the way it should, and she immediately showed us what changes to make. We also hired Gill to write new copy, and after the new page went live, the sign-ups for my free offer went up 15%. But most importantly, thanks to the clarity Gill helped create, my new subscribers engage with my emails and paid offers much better.

Elena Mutonono, Business Coach,

“I highly recommend Gill’s website review”

Gill understands the big picture of how to move people through your website and get them to convert. But she also has a keen eye for details – from the button texts and the image selection to the number of links in the footer and the location of the sign-up forms. If your website isn’t generating enough business, I highly recommend you talk to Gill.

Henneke Duistermaat, Writing Coach,

Henneke Duistermaat


Professional website critique

Website Critique

Your website isn’t driving enough business? Find out what’s holding you back and how to make your website convert better.

Copywriting and copy critique

Copywriting & Copy Critique

Want to make your offers irresistible? I write conversion-optimized copy for small and medium brands, digital agencies and online stores.


Website visitors ignoring your offers? Prospects not recognizing your skills?

Let me help.

Hi. I’m Gill Andrews, a copywriter and a web consultant who turns underperforming small business websites into slick lead-generating machines.

I uncover the issues with your copy, web design or user experience and give you a clear roadmap to a better website that shows you how to fix the issues that are holding you back.

Animation of Gill typing on a laptop

Find out more about Gill

“The” Website Content Checklist

website content-checklist

Not sure what to put on your homepage? Tired of rewriting your About page? Agonizing over your Services?

Use this website content checklist to easily fill the main pages of your website with relevant content your audience will love:

  • 9 most important areas of your website
  • 200+ checkpoints
  • snackable format