Gill Andrews

Turn Your Underperforming Website into a Lead-Generating Machine

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“Dramatic increase in client inquiries”

Our website used to have very little traction – almost all of our leads came through other channels. When Gill rewrote our copy, this changed dramatically. Now we get inquiries through our website all the time. Some of our prospects even comment in their email that browsing our website makes them feel like we’re the only ones who really get their problems and what they need. Thank you, Gill!

Barbara Nägeli, Legal Advisor, Embark.Law


“Our conversion rate increased by 95%”

We knew our online tool was very useful, but our users seemed to struggle with it. Watching the video with Gill’s analysis felt like a relief. We had some similar ideas in the past, but we were not able to pinpoint them as precisely as she did. The results exceeded our expectations. After we implemented Gill’s suggestions, the conversion rate almost doubled and went from 20% to 39%. The increase in the completion rate in the most problematic steps of the workflow was especially amazing.

Marco Schnorbus, Product Owner, co2online

“Fantastic website review that ticked all the boxes”

Gill covered an in-depth full website review for me. It was fantastic. Exactly what I was looking for. From the helpful video overview, right down to the homepage mock up, it ticked all the boxes. Before starting the review, Gill went out of her way to understand my business, and her clear understanding of it was reflected in the review. Highly recommended.

Richard Gibbs, Owner, Volant Security Systems



Professional website critique

Website Critique

Your website isn’t driving enough business? Find out what’s holding you back and how to make your website convert better.

Copywriting and copy critique

Copywriting & Copy Critique

Want to make your offers irresistible? I write conversion-optimized copy for small and medium brands, digital agencies and online stores.


Website visitors ignoring your offers? Prospects not recognizing your skills?

Let me help.

Hi. I’m Gill Andrews, a conversion copywriter and web consultant who turns underperforming small business websites into slick lead-generating machines.

I uncover the issues with your copy, web design or user experience and give you a clear roadmap to a better website that shows you how to fix the issues that are holding you back.

Animation of Gill typing on a laptop

Find out more about Gill

Latest Case Studies

Client: IT consultancy.

Problem: Too few good quality leads through the website. High bounce rate from the Google ads.


  • Website review
  • Website copy
  • Fully fledged page mockups

Client: Non-profit organization that focuses on climate change.

Problem: Too low completion rate of a workflow.


  • Website review
  • Workflow optimization
  • Fully fledged page mockups