Quick Homepage Checklist That Will Help Your Business Shine Online

Not sure what to put on a homepage of your business website? Afraid of confusing your visitors with too much information? Wondering if you’re telling them enough to hire you?

Stop agonizing over it and use this quick checklist to make sure your homepage blows the socks off your website visitors and makes your business shine.

Website Content Checklist: Small Business Homepage
Homepage checklist

Business Website Homepage Checklist

It’s tempting to put too much information on your homepage. Yet, if it doesn’t tell your visitors what you do and offers an easy way for them to discover more, they won’t stay for long.

Use these checkpoints to make sure your business homepage is as effective as possible.

Business Website Homepage “Must-Have”s

☐ A clear website tagline and a paragraph of text (if necessary) that explain:

  • Who are you?
  • What do you do?
  • Why should your visitors care? What’s the benefit?

Tip: To make sure that your website tagline is clear, ask yourself if you would use the same words to explain it to a stranger. Will they understand it right away or need you to explain further?

When in doubt, use this surefire tagline formula: {What you are}. I {do what} {for whom} {with what benefit}.

Recommended reading: “How to Make Sure Your Homepage Sends a Clear Message (+ 7 Great Website Tagline Examples)”

☐ Navigation:

  • Not more than 7 navigation labels
  • Positioned as your website visitors expect it (one row at the top of the page)
  • Mouse pointer changes on clickable links
  • Descriptive
  • Clear

Navigation Label Examples:


  • Get to Know Me
  • How can I help?
  • Fees & Charges
  • Read My Columns
  • Support yourself
  • Get in Touch


  • About
  • Services
  • Pricing
  • Blog
  • Books / Courses
  • Contact

Tip: Navigation is the last place you should try to be creative. Your visitors won’t read it. They’ll scan it for familiar labels. Anything that is unclear or requires them to pause and think will cause irritation or will be overlooked.

Navigation mistakes:

Tip: Drop-down menus irritate your visitors and lose you visits to important pages. Reorganize the information on your website to have only top-level navigation.

Business Website Homepage “Must-Have”s (continued)

☐ Photo of yourself or your team

☐ A paragraph about yourself / your team

☐ Call to action

☐ Logo

☐ Search box

☐ Social proof

  • Credible client testimonials
  • Client logos
  • Certifications
  • Awards
  • Statistics

☐ Smart footer

  • Copyright
  • Navigation to main pages
  • Privacy policy
  • Terms of use
  • Contact
  • Postal address / link to a map
  • Phone and fax numbers
  • Social icons
  • Email signup
  • Search box
  • Latest articles
  • Call to action

Tip: You don’t have to include all these points in your footer, of course. Just select the most relevant for your business. But whatever you do, don’t leave the footer empty. Footer is a safety net of your website “catching” the visitors who haven’t found what they were looking for on your page and were about to leave.

Other things you may want to put on your business homepage:

  • Selected services
  • Freebies
  • Books
  • Courses
  • Featured posts
  • Featured videos
Tip: Don’t get carried away by cluttering your homepage with all possible information. First, cover the “must-haves”, and only then consider adding more things.

What about About, Services and other website page?

Wondering what to put on other pages of your website? Use this the complete content checklist that will help you create About, Services, Contact and other pages on your business website with ease.

View Web Content Checklist


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