Interactive Website Review Checklist for Solopreneurs & Small Businesses

Website review mind map

Have you ever used a website review checklist? Between us: I’m not a fan.

They manage to be overwhelming and incomplete at the same time. And the worst thing of all is that they are just collections of single tips with no strategy behind.

Yet, a checklist is a great tool to find out how you can improve your website.

So I created one that actually helps you do it. In a strategic, pain-free and fun way. Watch this 3-minute video where I show you how it works.

Note: This video has subtitles, so you can watch it with sound muted.

Video: How to use this website review checklist

Download, unzip and start reviewing your website right away.

Bonus: Tips on how to get the most out of this checklist (and your website!)

I won’t blame you if you are not a fan of the “usual” website review checklists you see online.

They are overwhelming, have a narrow focus, and – most importantly – are just collections of single tips.

Usual website checklists are just collections of single tips. But single tips won’t work unless they are a part of a bigger strategy.

This interactive website review checklist:

  • Is based on a 4-step strategy of how to get people to buy your product or services.
  • Takes into account every aspect of running a successful business website:
    • flawless SEO
    • clean web design
    • high quality content
    • effective content marketing (on your website and on social media), etc.
  • Is not overwhelming because of the way it is structured.
  • Is flexible, and you can add points that are specific only to your website

After you’ve used it to review your website for the first time and crossed off things that you’ve already done, you’ll be able to see a clear picture of where you are. In particular:

  • What’s missing on your website.
  • What have you been doing wrong.
  • How you can do it better.

Going forward, you can use it as an on-going todo list for your website and as a tool to organize new information you find online.

Apart of its usability advantages, this checklist will also automatically teach you the “why” – the reasons behind this or that check point without much text around it.

If you want your website to do better but don’t know how, this is your answer.

P.S. If mind maps are not your thing, here’s the same website checklist as PDF.

In this download, you’ll immediately get:

  • Website review checklist file.
  • Detailed instructions on how to get started.
  • Links to 12 free tools that will make your life easier.
  • Links to two video tutorials on how to use this checklist effectively.

Leave a Comment

18 thoughts on “Interactive Website Review Checklist for Solopreneurs & Small Businesses”

  1. Thanks for the website review checklist.
    I’m impressed. The mindmap is a great visual tool for me.
    I’ve been reviewing websites of my friends and this checklist is just what I need.

    • Thank you, David! Glad you found this useful. I guess you can use it for your own website and for the websites of your clients, too 🙂

  2. Awesome checklist Gill. By including resources you’re helping people fill the gaps they find on the checklist instead of just leaving them hanging. Well done!

  3. Hey Gill,

    This is a very smart way of organizing a ton of information. How very clever to just put it in a free mind map tool! That makes it extremely useful indeed.

    I am getting lots of ideas while browsing through the mindmap. I reminds me of how very useful a strong visualization of information is – I mean I knew, but am seeing it all over again. I liked your infographic of a few posts back a lot, too. It actually makes me think I should make a visual representation of my own website content, just for myself, to better get a grasp of which subjects I am forgetting.

    Yes. A brilliant idea. Nothing less.

    • Thank you so much, Kitty! 🙂 Glad (and relieved) to know you think it’s a good idea. I wasn’t sure till the end whether others will find it useful or whether it’s just me 🙂

      I think when it comes to complex things – which running a successful business website certainly is – visual representation is a must. I often draw mind maps if I feel overwhelmed with the information I have to deal with. I even draw mind maps as post drafts if it’s a big post. My “mind mapped out” feels more at peace and can generate more ideas based on what I see on that map.

      Looking forward to what this checklist will inspire you to! 😉

  4. Wow. This is an impressive resource, Gill. I love how you’ve divided the checklist into (a) get more traffic, (b) make people know, like and trust you, and (c) drive sales; and then have listed specific action points for each of these. And then listed additional resources. It’s almost like a whole book in one blog post. 🙂

    • Thank you, Henneke 🙂 I thought I’ll share this list, and that would be it. But now it became clear to me hat it is just the beginning , “the Volume #1 of the encyclopedia”, because it is too complex of a concept for me to leave my readers alone with it.

      So I’ll take a couple of days to think about how I can make it even easier to apply and will probably do more quick video tutorials on each subsection of the checklists.

      Happy to know you found it useful! 🙂

How to win more clients through your website: Insider tips in your inbox every Friday.

New online course: Find your unique value proposition