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Gill Andrews

Copywriter & Web Consultant

Gill Andrews
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Case Study

Articles based on my analysis of numerous business websites

What should you do to make a business message clear?

What Should You Do to Make Your Business Message Clear?

A clear message isn’t only about words. This article explains how to make your business message clear using an example of a real small business website.

The Best Lead Magnets for Small Businesses (Based on a Study and Expert Insights)

What are the best lead magnets that help small businesses grow a loyal audience? What is a good conversion rate for a lead magnet? Read on to find out.
20 Common Website Mistakes That Are Hurting Your Small Business

[Study Results] 20 Most Common Small Business Website Mistakes

Discover 20 most common mistakes found on 100+ small business websites, how they harm your business and what you can do to fix them.

Gill's Book

Book: Making your website work. 100 copy & design tips for smart business owners.

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Case Studies

  • IT Consultancy: More and Better Leads with Clear Copy That Resonates
  • Non-profit: 95% Increase in Conversions from an Online Tool

Recent Posts

  • Sales Are Down? Don’t panic. Do this instead.
  • [Copy Critique Example] How to Convert Your DIY Website Copy Into Words That Sell
  • 22 Tips to Make Your Business Website Successful This Year
  • Website Design Checklist: How Good Is Your Web Design?

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© Gill Andrews, 2020

© Gill Andrews, 2020