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Gill Andrews
Gill Andrews
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Long Read

In-depth articles that are worth your time

9 Great Website Tagline Examples

How to Make Sure Your Homepage Sends a Clear Message (+ 9 Great Website Tagline Examples)

Struggling to come up with a website tagline? Use these formulas + website tagline examples to make sure your homepage sends a clear message.
What should you do to make a business message clear?

What Should You Do to Make Your Business Message Clear?

A clear message isn’t only about words. This article explains how to make your business message clear using an example of a real small business website.
The #1 Reason to Get Rid of Pop-up Forms Backed by Data

The #1 Reason to Get Rid of Pop-Up Forms (Backed by Data)

Pop-up opt-in forms convert at 3%. But these pop-up statistics for small and medium businesses tell a different story that will surprise you.
4-Step Process to Get People to Buy Your Product (Even If Nobody Knows You)

4-Step Process to Get People to Buy Your Product (Even If Nobody Knows You)

Your customers are faced with hundreds of product choices every day. Want to get them to buy your product or services? Follow this simple (but not easy) 4-step process.

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  • Use AI for Business More Efficiently & with Less Frustration
  • Website Messaging for Freelancers & Small Businesses

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Case Studies

  • IT Consultancy: More and Better Leads with Clear Copy That Resonates
  • Non-profit: 95% Increase in Conversions from an Online Tool

Recent Posts

  • The “Why Us” Section: Copy, Placement & Real Examples
  • How to Feature Case Studies on Sales Pages to Increase Trust
  • What to Put on Your Law Firm Practice Area Pages (+ Example)
  • 6 Reasons Why Your Law Firm Website Is Not Generating Leads

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© Gill Andrews, 2026

© Gill Andrews, 2020