Skip to content
Gill Andrews

Copywriter & Web Consultant

Gill Andrews
  • Home
  • Hire Me
    • Website review
    • Copywriting
    • Pick my brain
  • Do It Yourself
    • Tools
    • Blog
  • Case Studies
  • About
  • 🕮 My Book
  • Contact

Long Read

In-depth articles that are worth your time

9 Great Website Tagline Examples

How to Make Sure Your Homepage Sends a Clear Message (+ 9 Great Website Tagline Examples)

Struggling to come up with a website tagline? Use these formulas + website tagline examples to make sure your homepage sends a clear message.
What should you do to make a business message clear?

What Should You Do to Make Your Business Message Clear?

A clear message isn’t only about words. This article explains how to make your business message clear using an example of a real small business website.

When Storytelling Is Bad for Your Business (And What to Do Instead)

Wondering why nobody is downloading your freebie or sharing your article? Maybe it's because you're telling a story. Here's when storytelling is a bad idea.

The Best Lead Magnets for Small Businesses: Checklist and Examples (Based on a Study and Expert Insights)

What are the best lead magnets that help small businesses grow a loyal audience? What is a good conversion rate for a lead magnet? Read on to find out.
The #1 Reason to Get Rid of Pop-up Forms Backed by Data

The #1 Reason to Get Rid of Pop-Up Forms (Backed by Data)

Pop-up opt-in forms convert at 3%. But these pop-up statistics for small and medium businesses tell a different story that will surprise you.
4-Step Process to Get People to Buy Your Product (Even If Nobody Knows You)

4-Step Process to Get People to Buy Your Product (Even If Nobody Knows You)

Your customers are faced with hundreds of product choices every day. Want to get them to buy your product or services? Follow this simple (but not easy) 4-step process.
Post navigation
Older posts
Page1 Page2 Next →

Gill's Book

Book: Making your website work. 100 copy & design tips for smart business owners.

Learn more >>

Sign up for updates

Case Studies

  • IT Consultancy: More and Better Leads with Clear Copy That Resonates
  • Non-profit: 95% Increase in Conversions from an Online Tool

Recent Posts

  • How to Create a Compelling Marketing Campaign Poster: 7-Point Checklist (+ a Real-Life Example)
  • Sales Are Down? Don’t panic. Do this instead.
  • [Copy Critique Example] How to Convert Your DIY Website Copy Into Words That Sell
  • 22 Tips to Make Your Business Website Successful This Year

Site Map

Home | About | One-Page Review | Website Review | Blog | Contact | Privacy Policy

Follow Gill on:

Twitter | LinkedIn | YouTube

This website uses cookies to collect some data about your activity. This data doesn’t personally or directly identify you in any way, and I’m the only person who gets to see it. If you proceed browsing this website, I’ll assume you’re ok with it. Otherwise, you can review the privacy policy here.

© Gill Andrews, 2020

© Gill Andrews, 2020