How to Make Sure Your Homepage Sends a Clear Message (+ 9 Great Website Tagline Examples) Struggling to come up with a website tagline? Use these formulas + website tagline examples to make sure your homepage sends a clear message.
What Should You Do to Make Your Business Message Clear? A clear message isn’t only about words. This article explains how to make your business message clear using an example of a real small business website.
When Storytelling Is Bad for Your Business (And What to Do Instead) Wondering why nobody is downloading your freebie or sharing your article? Maybe it's because you're telling a story. Here's when storytelling is a bad idea.
The Best Lead Magnets for Small Businesses: Checklist and Examples (Based on a Study and Expert Insights) What are the best lead magnets that help small businesses grow a loyal audience? What is a good conversion rate for a lead magnet? Read on to find out.
The #1 Reason to Get Rid of Pop-Up Forms (Backed by Data) Pop-up opt-in forms convert at 3%. But these pop-up statistics for small and medium businesses tell a different story that will surprise you.
4-Step Process to Get People to Buy Your Product (Even If Nobody Knows You) Your customers are faced with hundreds of product choices every day. Want to get them to buy your product or services? Follow this simple (but not easy) 4-step process.
