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Actionable Tips

Step-by-step advice and actionable tips you can implement on the spot to turn your website into a successful lead generation machine.

3 CTA Buttons Mistakes That Cost You Money

3 Less Known CTA Button Mistakes That Cost You Money

Does your call-to-action button work out of context? It should. Discover why you need to fix this, along with the other CTA button mistakes.

How to Embed a Survey in an Email Newsletter Using Google Forms

How to Embed a Survey in an Email Newsletter Using Google Forms

How to Embed a Survey in an Email Newsletter (Using Google Forms)

Step-by-step instructions on how to embed a survey created with Google Forms in an email newsletter that will also reach your subscribers.

5 Questions to Ask Yourself Before Making Any Changes to Your Website

5 Questions to Ask Yourself Before Making Any Changes to Your Website

Should you change this headline? Do you need this popular feature on your website? Is this a good spot for a CTA? Ask yourself these 5 questions to be sure.

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Case Studies

IT Consultancy: More and Better Leads with Clear Copy That Resonates
Non-profit: 95% Increase in Conversions from an Online Tool

Recent Posts

How to Create a Compelling Marketing Campaign Poster: 7-Point Checklist (+ a Real-Life Example)
Sales Are Down? Don’t panic. Do this instead.
[Copy Critique Example] How to Convert Your DIY Website Copy Into Words That Sell
22 Tips to Make Your Business Website Successful This Year

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© Gill Andrews, 2020

© Gill Andrews, 2020