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Actionable Tips

Step-by-step advice and actionable tips you can implement on the spot to turn your website into a successful lead generation machine.

Copy critique example: How to convert your DIY copy into words that sell

Copy Critique Example: How to Convert Your DIY Website Copy Into Words That Sell

See a real copy critique in action: what was wrong with a life coach's homepage banner, why, and three ways to fix it.

Improve your website in just 5 minutes: 7 easy ways

7 Easy Ways to Improve Your Website in Just 5 Minutes

Want to improve your website? Here are 7 tips you can apply today to reduce your bounce rates and keep your prospects on your website longer.

How to make your copy more powerful

Make Your Copy 2x More Powerful by Following This One Rule

Your copy doesn't have to be creative or impressive to drive conversions. It just has to follow this one rule.

Top 5 Tips for Creating Sales & Lead Generation Pages

Turns out, you need to follow only these 5 tips to get 80% of things right and create better sales and lead generation pages.

9 Great Website Tagline Examples

How to Make Sure Your Homepage Sends a Clear Message (+ 9 Great Website Tagline Examples)

Struggling to come up with a website tagline? Use these formulas + website tagline examples to make sure your homepage sends a clear message.

How to get more clients online

How to Get More Clients Online: 6 Things That Help

Prospects leave your website without hiring you? Make sure to add this to your website to get more new clients for your business online.

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Case Studies

IT Consultancy: More and Better Leads with Clear Copy That Resonates
Non-profit: 95% Increase in Conversions from an Online Tool

Recent Posts

The “Why Us” Section: Copy, Placement & Real Examples
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What to Put on Your Law Firm Practice Area Pages (+ Example)
6 Reasons Why Your Law Firm Website Is Not Generating Leads

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© Gill Andrews, 2026

© Gill Andrews, 2020