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Gill Andrews

Copywriter & Web Consultant

Gill Andrews
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Small Business Homepage

Your homepage is the main page of your website. These actionable tips will show you how to impress your visitors right from the beginning and convince them to stick around.

9 Great Website Tagline Examples

How to Make Sure Your Homepage Sends a Clear Message (+ 9 Great Website Tagline Examples)

Struggling to come up with a website tagline? Use these formulas + website tagline examples to make sure your homepage sends a clear message.
How many call to action buttons to put on your homepage

How Many CTA Buttons Should You Put On Your Homepage?

There is no definite number that answers this question for every website. How many CTAs should you have on *your* website and what they should be? Follow this 4-step process to decide.
5 bad web design examples that hide info on website

5 Examples of Bad Web Design That Hide Important Info from Your Visitors

Are the newest web design trends harming your website? Check out these examples of bad web design that hide inmportant info from your visitors.
Freelancer Homepage Checklist: Turn Your Website Visitors into Paying Customers

Freelancer Homepage Checklist: Turn Your Visitors into Paying Clients

Agonizing over your homepage? Use this checklist to create a homepage that will convert your prospects into paying clients. Bonus: Freelancer homepage template.
How good is your homepage?

How Good Is Your Homepage? Take This Test to Find Out.

Want to get more client inquiries through your website? Find out what’s missing on your homepage and what you should remove to turn it into a lead-generating machine.
What should you do to make a business message clear?

What Should You Do to Make Your Business Message Clear?

A clear message isn’t only about words. This article explains how to make your business message clear using an example of a real small business website.
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Gill's Book

Book: Making your website work. 100 copy & design tips for smart business owners.

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Case Studies

  • IT Consultancy: More and Better Leads with Clear Copy That Resonates
  • Non-profit: 95% Increase in Conversions from an Online Tool

Recent Posts

  • Sales Are Down? Don’t panic. Do this instead.
  • [Copy Critique Example] How to Convert Your DIY Website Copy Into Words That Sell
  • 22 Tips to Make Your Business Website Successful This Year
  • Website Design Checklist: How Good Is Your Web Design?

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© Gill Andrews, 2020

© Gill Andrews, 2020