6 Ways to Improve Website Copy

6 Quick Ways to Spot (and Remove) BS from Your Website Copy

Want to improve your web copy but don’t feel like reading yet another 3000+ word monster article? I’ve got you covered. Here are 6 quick practical tests you can run on your copy to uncover (and fix) its shortcomings: The BS Test The Forehead Slap Test The “So what?” Test The Google Translate Test The […]

4 Alternatives to Your Drop-Down Menu That Will Improve Your Website

4 Reasons Your Website Drop-Down Menu Has to Die (and What to Do Instead)

You know what I find fascinating? How so many website owners seem to have a multiple personality disorder. Here you are as a website visitor, swearing at your laptop when some websites make it difficult for you to do or find things. But then you put your website owner hat on and BAM – a […]

Formatting web content: 9 painful-to-look-at mistakes that could ruin the best blog

9 Painful Blog Formatting Mistakes That Will Ruin the Best Content

Warning: Horrible formatting ahead! Please bear with me while I’m making my point. Some people still write on their blogs as if it’s a book – long paragraphs stretching over miles of pixels challenging the concentration abilities of their readers. I mean, how funny, interesting and engaging should your blog post be for your readers […]

The #1 Reason to Get Rid of Pop-up Forms Backed by Data

The #1 Reason to Get Rid of Pop-Up Forms (Backed by Data)

“I loathe these pop-up forms, but I’ve seen statistics and case studies showing they work. Should I use an opt-in pop-up on my website?” If I got a nickel every time I was asked this question, I would be writing these lines from my own beach house in Portugal. And while the world is yet […]