Professional website critique

Professional Website Critique

Does this sound familiar?

“I don’t get enough client inquiries.”

“People come to my website, but they leave quickly without checking other pages.”

“I know my website is a mess, but I feel overwhelmed and I don’t know how to fix it”.

Your website visitors don’t appreciate your skills, and your offers leave them indifferent. You put so much hard work into your website, but it’s just not paying off.

It’s so frustrating!

Would you like to find out what’s holding you back and drive more business?

Let me give you professional feedback on your website. You’ll receive:

  • detailed list of the problems with your website’s copy, usability and design
  • actionable solutions for each of them

…so that your skills and products can finally get the appreciation they deserve, and your bank account, the reward that’s long overdue.

And no, you don’t need a website redesign. In most of the cases, the changes I suggest are based on the current design theme and won’t require for you to completely change your website layout.

“Fantastic website review that ticked all the boxes”

Gill covered an in-depth full website review for me. It was fantastic. Exactly what I was looking for. From the helpful video overview, right down to the homepage mock up, it ticked all the boxes. Before starting the review, Gill went out of her way to understand my business, and her clear understanding of it was reflected in the review. Highly recommended.

Richard Gibbs, Owner, Volant Security Systems

Who is this website critique for?

  • Solo flyers, small businesses and medium businesses – business coaches, consultants, writers, contractors, digital agencies, etc. – who want to get more inquiries through their website.
  • Small and medium e-commerce businesses that want to increase their sales.

How does it work?

Request a website critique

To request a website critique, use the contact form at the bottom of this page. I’ll take a look at your website and come back to you to discuss the scope.

I usually respond within 24 hours.

We discuss the scope

The standard scope for the website critique includes your homepage + two pages of your choice (for example, your About page and a page for your main service or product).

If you want me to critique more pages we can include it into the scope as well so that you get the feedback on all pages important to your business.

I send you a questionnaire

To make sure my improvement suggestions are as useful to you as possible, I’ll send you a questionnaire to learn more about your target audience, business model, current struggles and competitors.

I review your website in detail

If your business website gets enough traffic, I’ll analyze your user session recordings, heatmaps and Google Analytics data.

After that, I’ll access each page based on the following points:

  • How well does it meet the expectations of your website visitors?
  • Does it provide enough value?
  • Is it clear?
  • Is website design getting in the way of your message?

Your website critique will be ready in 3-5 working days.


“I now get more client inquiries”

Gill’s advice really works. Since implementing her suggestions, I’ve seen a steady increase in client inquiries.

Alexandra Kleijn, Translator

What does this website critique include?

Detailed critique of your website’s:
  • copy
  • user experience
  • and design
Actionable suggestions on how to increase:
  • conversions
  • visibility in search
  • your credibility and authority
  • your email list, etc.
Delivered in form of:
  • video website critique (minimum length: 90 minutes)
  • written report that summarizes the improvement suggestions for each page (optional)
  • fully designed homepage mockup that demonstrates my improvement suggestions (optional)

Have a sneak peek into an original website critique report!

Here’s one of the last pages of a website critique report I delivered to one of my clients that summarizes my improvement suggestions:

Website critique report: a sample page

Website critique report: a sample page

How Much Does It Cost?

The one-time fee for the website critique depends on:

  • your niche
  • the size of your pages and their state
  • the number of pages you’d like me to review
  • whether the review will be based on general best practices (i.e. heuristic review) or your specific website performance data
  • additional deliverables, like an improved page mockup or a written report

Here are the approximate fees.

Basic website critique package (3 pages, heuristic)
  • detailed video critique of your homepage + two pages of your choice
  • additional Q&A round via email

Video duration: about 90 minutes

Your investment: from $450 USD

Extended website critique package
  • detailed video critique of your homepage + two pages of your choice
  • written report (PDF, about 15 pages)
  • fully designed mockup of the improved homepage (or any other page of your choice included in the review)
  • additional Q&A round via email

Your investment: from $1100 USD


“Is this the same as website audit?”

Website audit usually includes site architecture analysis and in-depth SEO audit that aim to discover technical issues that aren’t visible to the naked eye. This website critique doesn’t deal with such issues. Otherwise, it’s the same as what you would call “a website audit” – a detailed analysis of your website’s copy, web design and user experience.

“What if I need different or more pages reviewed?”

No problem. I can review more or fewer pages, skip the homepage mockup or create several, deliver my website critique in form of a written report instead of a video – anything you need to make your website better faster.

Send me an inquiry, and I’ll come back to you to discuss the scope and give you a custom quote.

“What if I’m not happy with my website critique?”

To make sure you’ll get the feedback you need, we’ll discuss the scope of the website critique – the pages I’ll review and the issues I’ll focus on – in advance.

In case you think something is still missing in the final website critique, I’ll be happy to answer any additional questions within the scope we discussed free of charge.

“How detailed is a website critique report?”

Instead of a video and a written summary of the improvement suggestions, you can get your website critique as a thorough PDF report. Such report includes screenshots, detailed analysis of selected copy excerpts, as well as actionable improvement suggestions and reasoning behind them.

This could be a better option if you have a team you’d like to share the improvement suggestions with because a written website critique offers a better way to jump between sections and share the relevant snippets.

The average length of such website critique report is 18 pages (font size: 11px, single spacing).

“Do you also offer a single page critique?”

Yes. I also offer single web page critique – for example, a homepage review, a review of a service page or an important landing page. Drop me a line to discuss the details.

“Do you also review websites in other languages?”

Yes, I also review websites in Dutch and German.

Marijke van Veldhoven

My website is in Dutch, but language was no problem, and the website advice Gill gave me was the best investment I could make. All I want my visitors to know has become so much clearer now!

Marijke van Veldhoven, Cartoonist,

Send a Non-Binding Request for a Website Critique

Fill out this form to let me know you’re interested. I’ll reply to you within 24 hours so we can discuss the details.

Gill Andrews