Professional Website Critique
Does this sound familiar?
“I don’t get enough client inquiries.”
“People come to my website, but they leave quickly without checking other pages.”
“I know my website is a mess, but I feel overwhelmed and I don’t know how to fix it”.
Your website visitors don’t appreciate your skills, and your offers leave them indifferent. You put so much hard work into your website, but it’s just not paying off.
It’s so frustrating!
Would you like to find out what’s holding you back and drive more business?
Let me give you professional feedback on your website. You’ll receive:
- detailed list of the problems with your website’s copy, usability and design
- actionable solutions for each of them
…so that your skills and products can finally get the appreciation they deserve, and your bank account, the reward that’s long overdue.
And no, you don’t need a website redesign. In most of the cases, the changes I suggest are based on the current design theme and won’t require for you to completely change your website layout.
Richard Gibbs, Owner, Volant Security Systems (UK)
“Fantastic website review that ticked all the boxes”
Gill covered an in-depth full website review for me. It was fantastic. Exactly what I was looking for. From the helpful video overview, right down to the homepage mock up, it ticked all the boxes. Before starting the review, Gill went out of her way to understand my business, and her clear understanding of it was reflected in the review. Highly recommended.
Wim Kerkhoff, CEO, Crafty Penguins (Canada)
"Gill really knows her stuff"
I hired Gill to review the website of my IT company. After watching her excellent review videos, I realized why the bounce rate was so high and the conversions so low. She also created improved mockups for the pages, which made perfect sense. Gill really knows her stuff and has a sharp mind, good eye for design issues, is able to get into the head of your prospects and work with highly technical content that can often be hard to simply explain in plain words.
Alexandra Kleijn, Translator, buurtaal.de (Netherlands)
“I now get more client inquiries”
Gill’s advice really works. Since implementing her suggestions, I’ve seen a steady increase in client inquiries.
Rowan Martin, Freelance Copywriter (UK)
"A failsafe template for a better website"
I hired Gill to create a mockup for my WordPress website after her initial critique of my Wix site found a large number of problems there were working against me. I have found her to be super professional, organized, knowledgeable and friendly. I appreciated her honesty when critiquing my site and her mockups provided me with a failsafe template to create a new site that looks and performs 100% better.
Henneke Duistermaat, Writing Coach (UK)
“I highly recommend Gill’s website review”
Gill understands the big picture of how to move people through your website and get them to convert. But she also has a keen eye for details – from the button texts and the image selection to the number of links in the footer and the location of the sign-up forms. If your website isn’t generating enough business, I highly recommend you talk to Gill.
Who is this website critique for?
- Small and medium service providers: digital agencies, contractor firms, IT consultancies, etc.
- One-person brands and freelancers: coaches, consultants, copywriters, designers, etc.
- SaaS companies
How does it work?
Request a website critique
To request a website critique, use the contact form at the bottom of this page. I’ll take a look at your website and come back to you to discuss the scope.
I usually respond within 24 hours.
We discuss the scope
The standard scope for the website critique includes your homepage + two pages of your choice (for example, your About page and a page for your main service or product).
If you want me to critique more pages we can include it into the scope as well so that you get the feedback on all pages important to your business.
I send you a questionnaire
To make sure my improvement suggestions are as useful to you as possible, I’ll send you a questionnaire to learn more about your target audience, business model, current struggles and competitors.
I review your website in detail
If your business website gets enough traffic, I’ll analyze your user session recordings, heatmaps and Google Analytics data.
After that, I’ll access each page based on the following points:
- How well does it meet the expectations of your website visitors?
- Does it provide enough value?
- Is it clear?
- Is website design getting in the way of your message?
Your website critique will be ready in 3-5 working days.
“Our conversion rate increased by 95%”
We knew our online tool was very useful, but our users seemed to struggle with it. Watching the video with Gill’s analysis felt like a relief. We had some similar ideas in the past, but we were not able to pinpoint them as precisely as she did. The results exceeded our expectations. After we implemented Gill’s suggestions, the conversion rate almost doubled and went from 20% to 39%. The increase in the completion rate in the most problematic steps of the workflow was especially amazing.
What does this website critique include?
Detailed critique of your website’s:
- user experience
Actionable suggestions on how to increase:
- number of inquiries / sales
- number of sign-ups for your freebie
- your credibility and authority
…or reach any other goals you’d like your page to achieve.
- video website critique (at least 90 minutes)
- written report that summarizes the improvement suggestions for each page (optional)
- fully designed homepage mockup that demonstrates my improvement suggestions (optional)