Improve your website’s copy, design & UX (no website analytics required)
Are you a small business owner who doesn’t get much traffic to their website? Big companies can afford to have sloppy web pages. Thousands of their website visitors will still generate some leads.
But you? You can’t afford to alienate a single prospect and have to make sure your web pages pull their weight (preferably in gold).
Want your SMB website to generate more leads and inquiries?
Identify copy, design, and UX issues holding back your conversions
Get specific, actionable, and easy-to-implement recommendations you can implement right away
No need for website analytics. Just your web pages + my 10 years of experience in website evaluation, during which I’ve seen every pattern that makes visitors stay (or leave)
Unlike a data-driven conversion audit, this professional website review focuses on heuristic analysis—copy, web design, and UX best practices —so you can improve conversions even if your website doesn’t get a lot of traffic.
Who is this website review for?
This website conversion review is for you if:
You are a non-ecommerce one-person business or company that sells services or software through their website (e.g, business consultant, web designer, law firm, construction company, IT consultancy, SaaS company)
The pages you’d like me to review get fewer than 200 unique visits per month[*]
[*] – You get more traffic than that? Awesome! Consider getting a data-based website conversion audit to get more specific suggestions based on your website performance data.
“Now I know why our conversions were so low”
I hired Gill to review the website of my IT company. After watching her excellent review videos, I realized why the bounce rate was so high and the conversions so low. She also created improved mockups for the pages, which made perfect sense. Gill really knows her stuff and has a sharp mind, good eye for design issues, is able to get into the head of your prospects and work with highly technical content that can often be hard to simply explain in plain words.
~ Wim Kerkhoff, CEO, Crafty Penguins (Canada)
What does the website review process look like?
Discovery questionnaire
One and the same message can work well for one target audince, but completely fail for another. So, before I review your pages, I’ll send you an in-depth questionnaire to learn more about your business, offers, and target audience to make sure you get specific feedback with respect to your specific situation.
Brief competitor analysis
Your prospects don’t decide whom to hire in a vacuum. They will compared your website to your competitors’ sites. To find out what you can do to stand out, your website review will also include a brief analysis of up to 5 competitor websites.
Website analysis
Next, I’ll go through every page from the review scope and evaluate your website based on:
best practices in copy, web design, and UX
professional 10-year experience of auditing websites, applied for your specific niche, business model, and target audience
What will you receive at the end?
Video review summary
To give you a general idea about the state of your web pages, you’ll get a video recording that summarizes my findings and includes:
Insights from competitor website analysis: what your competitors do well, and where your website has to match + what they do less well, and where you have the opportunities to stand out
Issues with the website structure, copy, design, and user experience
Conversion optimization suggestions regarding website structure, design, user experience, and the strategy for messaging and phrasing
Detailed website review report
Additionally, you’ll get a written report that lists all the issues I’ve uncovered for every web page on both desktop and mobile devices and suggests changes you can start implementing right away.
To keep in mind: Although the website review will contain a few specific examples of the final copy rewrites to demonstrate some improvement suggestions, no full-page copy rewrite will be provided. I’d be happy to help you rewrite your website copy within a separate conversion copywriting project.
Want to see how a real website review report looks like?
Download a sample website review report below. In this real review of a real website (with the company name and screenshots removed for confidentiality), you’ll see:
insights from the competitor analysis
detailed homepage and About page findings
improved outlines for both pages
reasoning behind every recommendation
Q&A
After you’ve got the time to go through my recommendations, I’ll be happy to answer one round of questions you may have about the results of the website review via email.
Richard Gibbs
Owner of Volant Security Systems
Gill covered an in-depth full website review for me. It was fantastic. Exactly what I was looking for. From the helpful video overview, right down to the homepage mock up, it ticked all the boxes. Before starting the review, Gill went out of her way to understand my business, and her clear understanding of it was reflected in the review. Highly recommended.
Henneke Duistermaat
Writing Coach
Gill understands the big picture of how to move people through your website and get them to convert. But she also has a keen eye for details—from the button texts and the image selection to the number of links in the footer and the location of the sign-up forms. If your website isn’t generating enough business, I highly recommend you talk to Gill.
Liam Carnahan
Content Strategist & Manager
Gill reviewed the home page for my website, and wow—she opened my eyes to so many new ideas and concepts, all of which were critical in refining my brand and services. She asks all the right questions to get you thinking about the true nature of your audience, and her keen eye for UX roadblocks and opportunities is something any business owner could benefit from.
How much does it cost?
To provide you with an exact quote, I’ll have to look at the pages you’d like me to review first. But to give you a general idea, I can tell you what my website review fees depend on:
Your niche and how much effort will it take to stand out from your competition?
The number and size of pages you’d like me to review
The current state of your pages
Additional deliverables, like an improved page outline or mockup
Here are the approximate fees.
Multi-page website review package
Scope: 3 pages (e.g., homepage, About, service page)
Deliverables:
Detailed discovery questionnaire
Brief competitor analysis (up to 5 competitors)
Website review based on best practices + 10 years of my profession experience
Video recording with the summary of the findings and recommendations
Detailed website review report (Google Docs, ca. 18 pages)
One Q&A round via email
Your investment: starts from $1200 USD
Single web page review
Scope: one page (e.g., homepage, service page, lead generation page)
Deliverables:
Detailed discovery questionnaire
Analysis of up to 3 ads (if you’re driving traffic to your page with ads)
Brief competitor analysis (up to 5 competitors)
Web page review based on best practices + 10 years of my profession experience
Video recording with the summary of the findings and recommendations
Detailed web page review report (Google Docs, ca. 8 pages)
We asked Gill to analyze our website and prepare a mockup of a new homepage. Her analysis and review was amazing. She opened up our eyes and gave us some clarity on why we like and don’t like certain website characteristics. We really loved the mock up too. Our leadership team learned so much and developed a new perspective what we needed a website to do for us.
~ Lisa Grassi, CFO, Goodwill
FAQ
“I’m not tech-savvy. Would I be able to implement your recommendations?”
My recommendations will take into consideration your current website theme and should be easy enough for you to implement them on your own. If you’ll have any technical questions when you start implementing the changes, I’ll be happy to answer them free of charge.
“How long will it take for my website review to be ready?”
Your website review will be ready within 5-7 working days after we’ve clarified all the questions from the initial questionnaire.
“Do you also review websites in other languages?”
Yes, I also review websites in German.
Send a Non-Binding Request for a Website Review
Fill out this form to let me know you’re interested. I’ll reply to you within 48 hours so we can discuss the details.
Not a fan of online forms? Feel free to drop me a line at contact@gillandrews.com.
