Formatting web content: 9 painful-to-look-at mistakes that could ruin the best blog

Formatting Web Content: 9 Painful Mistakes That Will Ruin the Best Blog

Warning: Horrible formatting ahead! Please bear with me while I’m making my point. Some people still write as if it’s a book – long paragraphs stretching over miles of pixels challenging the concentration abilities of their readers. I mean, how funny, interesting and engaging should your text be for your readers to hang in there […]

20 Common Website Mistakes That Are Hurting Your Small Business

20 Common Website Mistakes That Are Hurting Your Small Business

I sent a survey to my subscribers a couple of weeks ago. In the last question I asked: “What are your main struggles with your website?” It was a multiple choice question, and among the usual options (getting traffic to your website, growing loyal audience, etc.) I added this option just for fun: “I generally […]

The #1 Reason to Get Rid of Pop-up Forms Backed by Data

The #1 Reason to Get Rid of Pop-Up Forms (Backed by Data)

“I loathe these pop-up forms, but I’ve seen statistics and case studies showing they work. Should I use an opt-in pop-up on my website?” If I got a nickel every time I was asked this question, I would be writing these lines from my own beach house in Portugal. And while the world is yet […]