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Gill Andrews
Gill Andrews
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User Experience

Make sure your website delivers flawless user experience with this practical advice and actionable tips.

Should you use a video background on your website

Should You Use a Video Background on Your Website?

Want to use a video background on your website? Consider all pros & cons and learn about best practices of using a video background in your homepage banner.
How to use bullet points on your website and impress your prospects

How to Use (and Not to Use) Bullet Points on Your Website

Bullet points on your website are your secret warriors against skimmers and attention deficit. Learn how to use (and not to use) them to impress your website visitors.
5 reasons a one page website is a bad idea

5 Reasons Using a One Page Website Today Will Bite You in Your Butt Tomorrow

You may think one page websites are "in" or that they are a simple solution for your small business. But beware! Here are 5 reasons why using a one page is a bad idea.
4 Alternatives to Your Drop-Down Menu That Will Improve Your Website

4 Alternatives to a Drop-Down Menu That Will Improve Your Website

Drop-down menus irritate your visitors, distract them and make them skip important pages. What to do instead? Here are 4 alternatives to a drop-down menu that will improve your website.
9 Examples of Ridiculous Website Taglines: Can You Guess What These Companies Do?

9 Bad Website Tagline Examples: Can You Guess What These Companies Do?

Wow, these are some really bad website tagline examples! But hold your schadenfreude. Are you making the same mistakes with your tagline?
What's the best way to present categories and tags on a website?

What’s the Best Way to Present Categories and Tags on a Website?

Want your website visitors to stay on your website longer? Learn how to display categories and tags on your website so that your visitors can explore more of your content with ease.
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Books

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  • Use AI for Business More Efficiently & with Less Frustration
  • Website Messaging for Freelancers & Small Businesses

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Case Studies

  • IT Consultancy: More and Better Leads with Clear Copy That Resonates
  • Non-profit: 95% Increase in Conversions from an Online Tool

Recent Posts

  • The “Why Us” Section: Copy, Placement & Real Examples
  • How to Feature Case Studies on Sales Pages to Increase Trust
  • What to Put on Your Law Firm Practice Area Pages (+ Example)
  • 6 Reasons Why Your Law Firm Website Is Not Generating Leads

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© Gill Andrews, 2026

© Gill Andrews, 2020