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User Experience

Make sure your website delivers flawless user experience with this practical advice and actionable tips.

How to use bullet points on your website and impress your prospects

How to Use (and Not to Use) Bullet Points on Your Website

Bullet points on your website are your secret warriors against skimmers and attention deficit. Learn how to use (and not to use) them to impress your website visitors.

5 reasons a one page website is a bad idea

5 reasons a one page website is a bad idea

5 Reasons Using a One Page Website Today Will Bite You in Your Butt Tomorrow

You may think one page websites are "in" or that they are a simple solution for your small business. But beware! Here are 5 reasons why using a one page is a bad idea.

4 Alternatives to Your Drop-Down Menu That Will Improve Your Website

4 Alternatives to a Drop-Down Menu That Will Improve Your Website

Drop-down menus irritate your visitors, distract them and make them skip important pages. What to do instead? Here are 4 alternatives to a drop-down menu that will improve your website.

9 Examples of Ridiculous Website Taglines: Can You Guess What These Companies Do?

9 Bad Website Tagline Examples: Can You Guess What These Companies Do?

Wow, these are some really bad website tagline examples! But hold your schadenfreude. Are you making the same mistakes with your tagline?

What's the best way to present categories and tags on a website?

What’s the Best Way to Present Categories and Tags on a Website?

Want your website visitors to stay on your website longer? Learn how to display categories and tags on your website so that your visitors can explore more of your content with ease.

How to Turn Your Website Navigation Into a Click Magnet (with Examples)

How to Turn Your Website Navigation Into an Effective Click Magnet (+ Examples)

Are your website visitors spending too little time on your website? The problem may be in your website navigation. Learn what makes a website navigation effective (and how can you turn yours into a click magnet).

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Case Studies

IT Consultancy: More and Better Leads with Clear Copy That Resonates
Non-profit: 95% Increase in Conversions from an Online Tool

Recent Posts

How to Create a Compelling Marketing Campaign Poster: 7-Point Checklist (+ a Real-Life Example)
Sales Are Down? Don’t panic. Do this instead.
[Copy Critique Example] How to Convert Your DIY Website Copy Into Words That Sell
22 Tips to Make Your Business Website Successful This Year

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© Gill Andrews, 2020

© Gill Andrews, 2020