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Gill Andrews

Copywriter & Web Consultant

Gill Andrews
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Website Improvements

Not getting enough traffic? Visitors leaving too fast? This practical advice will help you improve your website from its SEO and content to UX and design.

The #1 Reason to Get Rid of Pop-up Forms Backed by Data

The #1 Reason to Get Rid of Pop-Up Forms (Backed by Data)

Pop-up opt-in forms convert at 3%. But these pop-up statistics for small and medium businesses tell a different story that will surprise you.
7 elements to create an effective homepage

Creating an Effective Homepage: 7 Elements You Shouldn’t Miss

Want to get more client inquiries through your website? Use these 7 elements to create an effective homepage your prospects won't be able to resist.

Review Your Website Like a Pro: Free Tools & Resources

Can't afford a professional website review? No problem! These tools & free resources will help you audit your website like a pro.
Interactive website review checklist

Interactive Website Review Checklist for Solopreneurs & Small Businesses

A website review checklist as a mind map: 200+ checkpoints covering all components of a successful website, from SEO and content to web design and user experience. Free download and a video tutorial.
5 Questions to Ask Yourself Before Making Any Changes to Your Website

5 Questions to Ask Yourself Before Making Any Changes to Your Website

Should you change this headline? Do you need this popular feature on your website? Is this a good spot for a CTA? Ask yourself these 5 questions to be sure.
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Gill's Book

Book: Making your website work. 100 copy & design tips for smart business owners.

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Case Studies

  • IT Consultancy: More and Better Leads with Clear Copy That Resonates
  • Non-profit: 95% Increase in Conversions from an Online Tool

Recent Posts

  • Sales Are Down? Don’t panic. Do this instead.
  • [Copy Critique Example] How to Convert Your DIY Website Copy Into Words That Sell
  • 22 Tips to Make Your Business Website Successful This Year
  • Website Design Checklist: How Good Is Your Web Design?

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© Gill Andrews, 2020

© Gill Andrews, 2020