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Website Improvements

Not getting enough traffic? Visitors leaving too fast? This practical advice will help you improve your website from its SEO and content to UX and design.

Website Design Checklist: How Good Is Your Web Design?

Bad web design can undermine your message & scare away your prospects. Use this 6-point website design checklist to make sure that doesn't happen.

Website credibility checklist

Website credibility checklist

Website Credibility Checklist: How to Make Your Prospects Trust You

Improve your website credibility faster with this checklist that's organized from easiest to the hardest tasks. Bonus: Free credibility spreadsheet.

Detective looking down on small letters via magnifying glass

7 Website Mistakes That Make Your Text Hard to Read (and Frustrate Your Visitors)

There is no way around it: If you want people to buy from you, they should be able to read the text on your website. Learn about 7 not-so-obvious website mistakes that make your text hard to read.

Are these website myths hurting your business?

Website Myths: 6 Things You Believe About Your Website That Hurt Your Business

False believes about your website create false expectations and constraints that hold your business back. Are these website myths hurting your business?

How to use bullet points on your website and impress your prospects

How to Use (and Not to Use) Bullet Points on Your Website

Bullet points on your website are your secret warriors against skimmers and attention deficit. Learn how to use (and not to use) them to impress your website visitors.

5 reasons a one page website is a bad idea

5 reasons a one page website is a bad idea

5 Reasons Using a One Page Website Today Will Bite You in Your Butt Tomorrow

You may think one page websites are "in" or that they are a simple solution for your small business. But beware! Here are 5 reasons why using a one page is a bad idea.

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Case Studies

IT Consultancy: More and Better Leads with Clear Copy That Resonates
Non-profit: 95% Increase in Conversions from an Online Tool

Recent Posts

Sales Are Down? Don’t panic. Do this instead.
[Copy Critique Example] How to Convert Your DIY Website Copy Into Words That Sell
22 Tips to Make Your Business Website Successful This Year
Website Design Checklist: How Good Is Your Web Design?

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© Gill Andrews, 2020

© Gill Andrews, 2020