How to use bullet points on your website and impress your prospects

How to Use (and Not to Use) Bullet Points on Your Website

Use bullet points on your website, they said. It will be great, they said. What they probably didn’t tell you is how those unordered and numbered bullets may backfire if you don’t pay attention. So, let’s correct that and talk about how to use bullet points for marketing your products and services on your website […]

Why your website isn't converting views into sales

7 Reasons Why Your Website Isn’t Converting Views Into Sales

So, you’ve got yourself a nice website. You thought that now when you built it, they’ll come in packs throwing money at you. But your website isn’t converting, and you don’t know why. Welcome to the life of online business owner! Selling through your website is hard. All the agonizing over design and copy, all […]

How many call to action buttons to put on your homepage

How Many CTA Buttons Should You Put On Your Homepage?

Some business owners can’t have enough of these colorful buttons. Others lie sleepless at night trying to select a single call to action to star on their homepage. Neither approach is good because it’s not about a number. There is no definite answer here that will work for every website. Yet, it is possible to […]

How to get more clients online

How to Get More Clients Online: 6 Things That Help

Quick note: This is postographic – a post that looks like an infographic but is actually text. Feel free to click on the links within it to get in-depth tips on how to get more clients online. @ How to Get More Clients ~ Online ~ There are plenty of posts out there describing various […]

5 bad web design examples that hide info on website

5 Examples of Bad Web Design That Hide Important Info from Your Visitors

Getting stuff right on your website is like cooking a perfect soft boiled egg. It’s easier to screw it up than get it right, and even the experienced cooks fail at times. Indeed, the list of things that can go wrong on your website is endless (and growing with every latest web design trend). Below, […]

3 Ultra-Short Tips to Improve Your Website Today, Vol. 1-17

Below, you’ll find a collection of the “3 Ultra-Short Website Tips” series I send out every second week to my subscribers. Click on the corresponding “Vol” link to read the email. But there are more tips that I share exclusively via email. Want to get insider tips, too? Subscribe here. Vol. 17: Don’t overuse one-line […]

Freelancer Homepage Checklist: Turn Your Website Visitors into Paying Customers

Freelancer Homepage Checklist: Turn Your Visitors into Paying Clients

You may be an experienced copywriter, a skillful designer, or a great marketing consultant, but you may still feel overwhelmed when it comes to creating a website for your business that brings you clients. This freelancer homepage checklist shows you, step-by-step, how to create a homepage that will impress your prospects and become a solid […]

4 Alternatives to Your Drop-Down Menu That Will Improve Your Website

4 Reasons Your Website Drop-Down Menu Has to Die (and What to Do Instead)

You know what I find fascinating? How so many website owners seem to have a multiple personality disorder. Here you are as a website visitor, swearing at your laptop when some websites make it difficult for you to do or find things. But then you put your website owner hat on and – BAM – […]

Quick Homepage Checklist for Your Small Business Website

Quick Homepage Checklist That Will Help Your Business Shine Online

Not sure what to put on a homepage of your business website? Afraid of confusing your visitors with too much information? Wondering if you’re telling them enough to hire you? Stop agonizing over it and use this quick checklist to make sure your homepage blows the socks off your website visitors and makes your business […]