Not getting enough traffic? Visitors leaving too fast? This practical advice will help you improve your website from its SEO and content to UX and design.
The answer to 90% of the website related questions is “it depends”. It depends on your target audience, business model, even the age of your business. But this one thing is for (dead) sure: Want your website to generate business? People need to be able to read your text. “Oh wow, what a revelation! I […]
Website myths. Things that you believe about your website that aren’t true. Why should we talk about it? Because those myths are constraints that hold your website and your business back and bestow on you: Confusion: “Why am I not getting any sales?” Disappointment: “I thought if I do XYZ, I’ll be getting sales!” and […]
Use bullet points on your website, they said. It will be great, they said. What they probably didn’t tell you is how those unordered and numbered bullets may backfire if you don’t pay attention. So, let’s correct that and talk about how to use bullet points for marketing your products and services on your website […]
You must have seen them before. They look like a usual website but instead of taking you to a different page, its navigation labels take you to a different section on the same page. One page websites. You may be tempted to get one of those because you want it simple. Plus, you don’t have […]
So, you’ve got yourself a nice website. You thought that now when you built it, they’ll come in packs throwing money at you. But your website isn’t converting, and you don’t know why. Welcome to the life of online business owner! Selling through your website is hard. All the agonizing over design and copy, all […]
Some business owners can’t have enough of these colorful buttons. Others lie sleepless at night trying to select a single call to action to star on their homepage. Neither approach is good because it’s not about a number. There is no definite answer here that will work for every website. Yet, it is possible to […]
Quick note: This is postographic – a post that looks like an infographic but is actually text. Feel free to click on the links within it to get in-depth tips on how to get more clients online. @ How to Get More Clients ~ Online ~ There are plenty of posts out there describing various […]
Getting stuff right on your website is like cooking a perfect soft boiled egg. It’s easier to screw it up than get it right, and even the experienced cooks fail at times. Indeed, the list of things that can go wrong on your website is endless (and growing with every latest web design trend). Below, […]
Below, you’ll find a collection of the “3 Ultra-Short Website Tips” series I send out every second week to my subscribers. Click on the corresponding “Vol” link to read the email. But there are more tips that I share exclusively via email. Want to get insider tips, too? Subscribe here. Vol. 17: Don’t overuse one-line […]
You may be an experienced copywriter, a skillful designer, or a great marketing consultant, but you may still feel overwhelmed when it comes to creating a website for your business that brings you clients. This freelancer homepage checklist shows you, step-by-step, how to create a homepage that will impress your prospects and become a solid […]
