What should you do to make a business message clear?

What Should You Do to Make Your Business Message Clear?

Summary: A clear business message isn’t only about words. It’s about different elements of your website working together (or at least not getting in the way). Below I’ll explain what elements those are and show you how to make a business message clear using an example of a real but messy small business website. Did […]

6 Things You Believe About Your Homepage That Are Actually BS

6 Things You Believe About Your Homepage That Are Actually BS

Quick question: How do you feel about your homepage? On a scale from 0 to 10 with 10 being awesome, is it an 8 or more like a lame 5? Well, unless is a 10+, there is room for improvement. Here are 6 things you believe about your homepage that are actually BS (plus the […]

Formatting web content: 9 painful-to-look-at mistakes that could ruin the best blog

Formatting Web Content: 9 Painful Mistakes That Will Ruin the Best Blog

Warning: Horrible formatting ahead! Please bear with me while I’m making my point. Some people still write as if it’s a book – long paragraphs stretching over miles of pixels challenging the concentration abilities of their readers. I mean, how funny, interesting and engaging should your text be for your readers to hang in there […]

10 Quick Website Fixes: Improve Your Website in 15 Minutes or Less

10 Quick Website Fixes: Improve Your Website in 15 Minutes or Less

As a small business owner, you are often your own web master, blogger and web designer. One person with one pair of hands but a todo list of three (four? five?). Blog posts are waiting to be written, images to be created and technical hick-ups on your website to be fixed. So you write, create, […]

20 Common Website Mistakes That Are Hurting Your Small Business

20 Common Website Mistakes That Are Hurting Your Small Business

I sent a survey to my subscribers a couple of weeks ago. In the last question I asked: “What are your main struggles with your website?” It was a multiple choice question, and among the usual options (getting traffic to your website, growing loyal audience, etc.) I added this option just for fun: “I generally […]

3 CTA Buttons Mistakes That Cost You Money

3 Less Known CTA Button Mistakes That Cost You Money

So, call-to-action buttons. You know, the ones you’d like your visitors to click so badly. “Download my free ebook”. “Get a quote”. “Contact me”. All that stuff. Seems easy-peasy, right? How can you possibly mess it up? Ehm. Where should I start? Today, I’l d like to talk about less known CTA button mistakes I don’t […]

The #1 Reason to Get Rid of Pop-up Forms Backed by Data

The #1 Reason to Get Rid of Pop-Up Forms (Backed by Data)

“I loathe these pop-up forms, but I’ve seen statistics and case studies showing they work. Should I use an opt-in pop-up on my website?” If I got a nickel every time I was asked this question, I would be writing these lines from my own beach house in Portugal. And while the world is yet […]

7 elements to create an effective homepage

7 Elements of a Crazy Effective Homepage

Creating an effective homepage is simple: Use these 7 elements and… that’s it! You are smart. Hard-working. Creative. You are tough enough to run your own business. But when it comes to your homepage, you black out. Freeze. Become color blind. You use thousands of colorful images and buttons threatening your visitors with an epileptic stroke. You […]

Review Your Website Like a Pro: Free Tools & Resources

Can’t afford a professional website review? No problem! These free tools & resources will help you review your website like a pro. Quick Navigation Ultimate website checklist: Good old PDF with checkboxes. Interactive website checklist: An interactive mind map. Video tutorials. Hand-picked articles worth your time. Ultimate Website Checklist This is probably the most complete […]