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Gill Andrews
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Why us section - featured image

The “Why Us” Section: Copy, Placement & Real Examples

Losing prospects to competitors who aren't even better than you? Use this section on your website to make your prospects choose you.
How to feature case studies on a sales page to increase trust

How to Feature Case Studies on Sales Pages to Increase Trust

Don't rely on your prospects clicking the links to your case studies. Use this 2-section approach to featuring case studies on your pages to earn trust faster.
What to put on law firm practice area pages

What to Put on Your Law Firm Practice Area Pages (+ Example)

Learn how to create compelling law firm practice area pages that build trust and convert visitors into qualified leads.
Website audit framework to spot conversion optimization opportunities

5-Pillar Website Audit Framework to Boost Conversions

A tried-and-tested website audit framework I use in all my CRO projects to help my clients generate more leads and inquiries.

How to Structure Your Website Pages So They Convert: Insights from Professional Website Review

Struggling to get clients from your website? Here's how to structure your web pages so they convert better (based on insights from professional website reviews).
Tips for making website successful

22 Tips to Make Your Business Website Successful This Year

Want your website to get you more business in 2022? Here are 22 website improvement tips to give you a great start into the new year.
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Case Studies

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  • Non-profit: 95% Increase in Conversions from an Online Tool

Recent Posts

  • The “Why Us” Section: Copy, Placement & Real Examples
  • How to Feature Case Studies on Sales Pages to Increase Trust
  • What to Put on Your Law Firm Practice Area Pages (+ Example)
  • 6 Reasons Why Your Law Firm Website Is Not Generating Leads

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© Gill Andrews, 2026

© Gill Andrews, 2020