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Gill Andrews

Copywriter & Web Consultant

Gill Andrews
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Copywriting

[Copy Critique Example] How to Convert Your DIY Website Copy Into Words That Sell

Wondering what it takes to convert your DIY copy into words that sell written by a professional copywriter? Check out this real-life copy critique example.
Fix vague copy

How to Transform Vague Copy into Copy That Sells… with Bananas

Did you know? There's a hierarchy of needs your website copy needs to fulfill to convert. Want to fix vague copy? Make it pass this test.

How to Write a Killer About Us Page for Your Small Business Website (+ Examples)

Most small business About Us pages are boring as hell. Learn what mistakes to avoid, what to include (and what not to include) to create a killer About page.
Want your emails convert better? Use call-to-action sandwich

Want Your Emails to Convert Better? Use the Call-to-Action Sandwich

What does a delicious sandwich and a conversion-optimized email have in common? These three rules you need to follow.
why-short-copy-converts-better-than-long-copy

The REAL Reason Why Short Copy Converts Better

Yes, short pages convert better. But not because of their length. It’s not the “shortness” of those pages that causes higher conversions. The same way eating more ice cream doesn’t cause summer.
How to use the word free in marketing

Using the Word “Free” in Marketing: When It Converts (and When It Doesn’t)

"Free" is a powerful word. But it doesn't always help you sell more. Learn how to use "free" in your marketing to increase conversions.
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Gill's Book

Book: Making your website work. 100 copy & design tips for smart business owners.

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Case Studies

  • IT Consultancy: More and Better Leads with Clear Copy That Resonates
  • Non-profit: 95% Increase in Conversions from an Online Tool

Recent Posts

  • Sales Are Down? Don’t panic. Do this instead.
  • [Copy Critique Example] How to Convert Your DIY Website Copy Into Words That Sell
  • 22 Tips to Make Your Business Website Successful This Year
  • Website Design Checklist: How Good Is Your Web Design?

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© Gill Andrews, 2020

© Gill Andrews, 2020