Copywriting mistakes from copy critique

80% of Business Websites I Critiqued Make These Copy Mistakes. You, too?

Do you know what you, a contractor and a project manager have in common? Brain-racking copy on their websites! How do I know? I do copy critiques. A lot. And I’m yet to see a web page that I didn’t have to rip ap…, I mean, offer many insightful comments and provide improvement suggestions for […]

Website Copywriting and Copy Critique

Website Copywriting Working on a brand new website? Need more web pages for your existing website? Let me help. I specialize in conversion-optimized copywriting and copy critique for websites of small and medium brands, digital agencies and online stores. How does this work? The copy that will resonate with your target audience can’t be created […]

6 Ways to Improve Website Copy

6 Quick Ways to Spot (and Remove) BS from Your Website Copy

Want to improve your web copy but don’t feel like reading yet another 3000+ word monster article? I’ve got you covered. Here are 6 quick practical tests you can run on your copy to uncover (and fix) its shortcomings: The BS Test The Forehead Slap Test The “So what?” Test The Google Translate Test The […]

9 Examples of Ridiculous Website Taglines: Can You Guess What These Companies Do?

9 Examples of Bad Website Taglines: Can You Guess What These Companies Do?

Have you noticed how you learn best if you’ve experienced something first-hand? Let’s say your spouse has been telling you for days to take an umbrella because it’s April, and the rain showers come without warning. You ignore this advice till one day you return home soaking wet. Guess who’s taking an umbrella to work […]