When Storytelling Is Bad for Your Business (And What to Do Instead)

There is this hyped up technique that is making rounds these days called “storytelling”. I’m sure you’ve heard of it, but in an unlikely case if you didn’t: Storytelling in marketing means that instead of using a lot of data and complicated busines-sy words, you are supposed to tell a story. A story of a […]

How to Find out What Image to Share on Social to Get Maximum Traffic

Are You Using This #1 Method to Improve the Way You Share Your Content?

All website owners of this world have one thing in common: We are obsessed with our statistic. How many visits did I have today? How many clicks did this Facebook share get? What is my bounce rate? But what makes successful website owners different is that they don’t just stare at their numbers. They measure […]

Lead Magnet Checklist: 5 Must-Have Features of a Crazy Effective Lead Magnet

Lead Magnet Checklist: 5 Must-Have Features of a Crazy Effective Lead Magnet

The time when people were downloading free ebooks in masses is long over. Lead magnets aren’t hip anymore. These days everyone and their grandma has a “Download free ebook” button on their page. For you as a business owner, it became much more difficult to get those email addresses, get your new subscribers to open […]

The Best Lead Magnets for Small Businesses (Based on a Study and Expert Insights)

Growing a loyal community is the biggest challenge you face as an online business owner. And while large and medium businesses have a budget for huge billboards and promo events, solopreneurs and small businesses often feel like they are walking through a swamp – it’s moving forward reaaally slow. Lead magnets are supposed to help […]

32 Unorthodox Twitter Tips for Solopreneurs to Win Subscribers, Clients & Friends

32 Unorthodox Twitter Tips for Solopreneurs to Win Subscribers, Clients & Friends

Twitter works differently for solopreneurs as it does for larger businesses. It’s actually easier, but only if you know what you are doing. Check out these Twitter tips I use to grow my audience, get clients and win like-minded friends. I hit “publish” on my post and proudly pinned it to my Twitter profile. Five minutes […]

How to Embed a Survey in an Email Newsletter Using Google Forms

How to Embed a Survey in an Email Newsletter (Using Google Forms)

Two days ago, I learned something shocking: Turns out, the Internet doesn’t have all the answers! I promised a friend to teach her how to embed a survey in an email newsletter so that people could answer the questions right from their email. Response rate for surveys sucks big time. People are just too busy […]

How Identifying your target audience will turbocharge your business

How Identifying Your Target Audience Will Turbocharge Your Business

You’ve heard it many times. “You need to identify your target audience. If you speak to everyone, you speak to no one.” And you kind of agree. Yet, the only thing you did about it was to give it a 2-minute thought before falling asleep. “Hm, I’m a hair dresser. I do people’s hair. So […]