Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners

by Gill Andrews

Your shortcut to a website that works

100 actionable tips to improve your website on the spot. 38 illustrations. Dozens of real-life examples.

actionable tips
snackable format
real-life examples

Get your copy on Amazon

…or just check your local Amazon. The book is available worldwide.

Book review: This book is a brilliant resource for any business, whether you do it all yourself (like I do), have other people/businesses do it for you or are one of those website oriented businesses. If you are creating a new website then I think this is an essential guide book on how to do it well.

“Hm, should I buy it or will it end up on my shelf catching dust?”

Well, I don’t know.

Would you like to finally understand how to make your website drive business or rather keep staring at your empty inbox (and bank account)?

This book is for you if you’re:

A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message.
A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers.
A web designer who wants to design not only pretty websites but also websites that convert.
A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert.

Learn how to make your business website work

…without taking an expensive course or reading a pile of books

“Making Your Website Work” helps you understand what makes a great website through practical tips you can apply to your website and get new clients and sales today.

It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory.

Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips.

Among other things, you’ll learn:

How to spot (and fix) vague and self-centered copy
How to sound trustworthy even without testimonials
How to structure your homepage to make your message clear
Why you should delete your Testimonials and FAQ pages
Where to place call-to-action buttons to get more people to click
What design mistakes get in the way of your message

Look!
Your competitors are already reading it.

Get your copy on Amazon USA

Select another marketplace

…or just check your local Amazon. The book is available worldwide.

About the author:

Gill Andrews is a conversion copywriter and web consultant who helps small and medium businesses turn their underperforming websites into slick lead-generating machines.

Dealing with poor business websites firsthand, Gill noticed that the issues preventing those websites from driving more business often repeat. She wrote this book to collect some of these common problems in one place and help business owners understand what’s not working on their websites and how to make their websites work better.