Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners
by Gill Andrews
Your shortcut to a website that works
100 actionable tips to improve your website on the spot. 38 illustrations. Dozens of real-life examples.
- @media
- actionable tips
- snackable format
- real-life examples
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“Hm, will it become yet another book I’ll never finish reading?”
Oh, you’ll finish it. I hear people not only read it once, but several times, dog-ear it, color-mark it, and keep it at their desks for reference at all times (true story!)
Reviewed in the United States on August 8, 2020
As a software developer, I know the tech part creating a website, but afterwards, my clients didn’t have so much response on their sites, and now I know why.
It takes you from images and design to blog posts and content. 100% recommend
Reviewed in Australia on 17 August 2020
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The blend of copy, web design, strategy and UX tips are totally invaluable BUT it’s the way the book is set out which really sets it apart form other ‘how to’ books.
It’s accessible and digestible (even for non-copywriters) and best of all, full of personality. It’s a FUN read as well as a useful one.
Reviewed in the United States on June 30, 2020
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This is now an essential resource that sits on my desk. Packed full with great tips and advice. I learned a lot and constantly reference it for all the websites I build.
This book is for you if you’re:
- A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message.
- A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers.
- A web designer who wants to design not only pretty websites but also websites that convert.
- A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert.
Learn how to make your business website work
…without taking an expensive course or reading a pile of books
“Making Your Website Work” helps you understand what makes a great website through practical tips you can apply to your website and get new clients and sales today.
It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory.
Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips.
Among other things, you’ll learn:
- How to spot (and fix) vague and self-centered copy
- How to sound trustworthy even without testimonials
- How to structure your homepage to make your message clear
- Why you should delete your Testimonials and FAQ pages
- Where to place call-to-action buttons to get more people to click
- What design mistakes get in the way of your message
Read by 2500+ business owners from 21 countries
Reviewed in the United Kingdom on 5 March 2020
Verified Purchase
This book is chock full of practical tips to help you make sure your website works as hard as it can. It’s great if you’re a business owner looking to improve your online presence, and just as useful if you’re a designer, copywriter, or marketing consultant who wants to sharpen their game and give clients better advice on optimising their websites. Buy this, read it cover to cover, then keep it close and refer to it as you work. It’s a must have.
Reviewed in the United Kingdom on 24 July 2020
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I bought this book from a recommendation from a business friend and it was great! Just what I needed to revamp my website into something clearer and more appealing.
Very easy to read with lots of tips that you can apply immediately.
Reviewed in the United States on March 9, 2020
Verified Purchase
As I’m building out my new website, I was looking for tips to help conversions. I found the perfect advice in this book, it’s full of very useful and proven tips. It’s a quick read and I found myself highlighting frequently as I went through it, noting what I needed to think about in my own copy and design.
If you’re looking to create or update your site, look no further, this book will make it very easy for you.
Reviewed in the United States on September 1, 2020
Verified Purchase
This book is full of sound, actionable advice. I’m glad I found it! My site had been getting very little conversions (emails through my site) until I started talking more about the benefits of working for me, instead of just about me and my services.
After I made that change, I got three emails from creditable, prospective customers. Now I’ve decided to go through my entire site and restructure it based on the rest of her advice. I’d love to see more books by her!
Reviewed in the United States on December 10, 2019
Verified Purchase
If you have a small online business, you need this book! Since venturing to launch my own e-commerce website, I’ve read many books that claim to have “secrets” to make a site rank and convert.
Most of them are full of fluff, want to sell you online courses to reveal “the real insights” or assume that you have different I.T, marketing departments, and web developers to help you implement changes (along with a large budget)
This book stands alone in that it gives you concise, actionable steps that you can take as a self-employed, small business owner who is trying to fill all the roles.
About the author:
Gill Andrews is a conversion copywriter and web consultant who helps small and medium businesses turn their underperforming websites into slick lead-generating machines.
Dealing with poor business websites firsthand, Gill noticed that the issues preventing those websites from driving more business often repeat. She wrote this book to collect some of these common problems in one place and help business owners understand what’s not working on their websites and how to make their websites work better.