Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners
by Gill Andrews
Your shortcut to a website that works
100 actionable tips to improve your website on the spot. 38 illustrations. Dozens of real-life examples.
- @media
- actionable tips
- snackable format
- real-life examples
Get your copy now
on Amazon (paperback & Kindle)
…or just check your local Amazon
on Gumroad (ebook & PDF, available in United States 🇺🇸)
on Google Play Books (ebook)
“Hm, will it become yet another book I’ll never finish reading?”
Oh, you’ll finish it. I hear people not only read it once, but several times, dog-ear it, color-mark it, and keep it at their desks for reference at all times (true story!)
Reviewed in the United States on April 12, 2023
I had been following Gill’s on-point advice for a while when I purchased her book. That was January 2022 and now it is April of 2023 and I find myself going to the book like one would go to a trusted advisor. Do yourself a favor and get it. It is easy to read, actionable, and no-nonsense. It is a wonderful guide to have and consult when needed.
Also, go to her website, subscribe to her newsletter. Everything is valuable. Plus, she’s funny. Very. You won’t regret it.
Reviewed in the United States on December 30, 2021
Verified Purchase
I’m a course creator, and I’m always working on my sales page. THIS BOOK sits on my desk at all times for whenever I need some web design or copywriting inspiration.
Flip to any page in this book, and you will find an endless supply of insights that will help your website convert more customers.
A no-brainer purchase. I recommend it to all my friends and co-workers.
Reviewed in the United States on May 26, 2022
Verified Purchase
I loved this book. It’s a quick read, short chapters that have a practical advice with no fluff or buzz words. The author made a great effort to compress a lot of experience in such handy guide.
I recommend this book to marketers and business owners to improve their websites to their next level.
Side note, as the chapters are short and usually separated advice, so I read this whole book in my short waiting times (dead small times)! Imagine In 5 min or less you read a complete advice to implement on your website.
The main disadvantage from my view is the topics are not in specific category order, I wished to see the 1st 20 tips is in copywriting. The 2nd 30 tips in design …etc. by that readers can find and fix related issues quickly. However, currently the book has an index of the topics at the end.
This book is for you if you’re:
- A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message.
- A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers.
- A web designer who wants to design not only pretty websites but also websites that convert.
- A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert.
Learn how to make your business website work
…without taking an expensive course or reading a pile of books
“Making Your Website Work” helps you understand what makes a great website through practical tips you can apply to your website and get new clients and sales today.
It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory.
Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips.
Among other things, you’ll learn:
- How to spot (and fix) vague and self-centered copy
- How to sound trustworthy even without testimonials
- How to structure your homepage to make your message clear
- Why you should delete your Testimonials and FAQ pages
- Where to place call-to-action buttons to get more people to click
- What design mistakes get in the way of your message
Read by 12500+ business owners from 21 countries
Reviewed in the United Kingdom on 30 January 2022
Gill’s book had me motivated to change the layout of my latest website after only a few pages!
Her book is easy to read but packed with precise techniques and tips to improve the effectiveness of websites. You’ll learn that Gill doesn’t waste valuable space or words to get her messages across. And it’ll rub off on you too!
Improve your website by investing in her book. I guarantee that you won’t be disappointed.
Reviewed in the United Kingdom on 24 July 2020
Verified Purchase
I bought this book from a recommendation from a business friend and it was great! Just what I needed to revamp my website into something clearer and more appealing.
Very easy to read with lots of tips that you can apply immediately.
Reviewed in the United States on March 9, 2020
Verified Purchase
As I’m building out my new website, I was looking for tips to help conversions. I found the perfect advice in this book, it’s full of very useful and proven tips. It’s a quick read and I found myself highlighting frequently as I went through it, noting what I needed to think about in my own copy and design.
If you’re looking to create or update your site, look no further, this book will make it very easy for you.
Reviewed in the United States on September 1, 2020
Verified Purchase
This book is full of sound, actionable advice. I’m glad I found it! My site had been getting very little conversions (emails through my site) until I started talking more about the benefits of working for me, instead of just about me and my services.
After I made that change, I got three emails from creditable, prospective customers. Now I’ve decided to go through my entire site and restructure it based on the rest of her advice. I’d love to see more books by her!
Reviewed in the United States on August 8, 2020
As a software developer, I know the tech part creating a website, but afterwards, my clients didn’t have so much response on their sites, and now I know why.
It takes you from images and design to blog posts and content. 100% recommend
About the author:
Gill Andrews is a conversion copywriter and web consultant who helps small and medium businesses turn their underperforming websites into slick lead-generating machines.
Dealing with poor business websites firsthand, Gill noticed that the issues preventing those websites from driving more business often repeat. She wrote this book to collect some of these common problems in one place and help business owners understand what’s not working on their websites and how to make their websites work better.