Making Your Website Work 2: 100 More Copy & Design Tweaks for Smart Business Owners
by Gill Andrews
More actionable tips to help you build a website that actually works
AI tools make it easier than ever to start writing. But it’s still your job as a smart business owner to understand what good copy and web design look like to make sure the words and layouts you end up with on your site will resonate with your prospects and help grow your business.
This is the second book in the “Making Your Website Work” series, created after the first volume received tons of positive feedback from readers who kept coming back to it for practical website advice.
It does NOT teach you every copywriting formula, make you memorize design rules, or ramble about theory. Instead, it dives into real website problems that service providers—freelancers and big companies alike—actually face, and shows you how to fix them with practical tips.
Among other things, you’ll learn:
- The #1 thing on your website you need to fix ASAP
- How to spot (and fix) a weak unique value proposition
- A 60-second change that turns your copy from “meh” to “wow”
- How to tell if your web page needs to be redesigned
- A fail-proof way to give your message a solid structure
This book is for you if you’re:
- A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message.
- A business owner who is planning to get someone to create your website for them, be it a human copywriter, a web designer agency, or a generative AI tool like ChatGPT. You’ll learn how to spot ineffective copy and sloppy design and how to give your human and/or robot helper clear instructions to improve it so your website actually converts.
- A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers.
- A web designer who wants to design not only pretty websites but also websites that convert.
The first book in this series was read by 15,000+ business owners from 21 countries
Here’s what readers say about “Making Your Website Work”, vol.1:
Reviewed in the United States on April 12, 2023
I had been following Gill’s on-point advice for a while when I purchased her book. That was January 2022 and now it is April of 2023 and I find myself going to the book like one would go to a trusted advisor. Do yourself a favor and get it. It is easy to read, actionable, and no-nonsense. It is a wonderful guide to have and consult when needed.
Also, go to her website, subscribe to her newsletter. Everything is valuable. Plus, she’s funny. Very. You won’t regret it.
Reviewed in the United States on May 26, 2022
Verified Purchase
I loved this book. It’s a quick read, short chapters that have a practical advice with no fluff or buzz words. The author made a great effort to compress a lot of experience in such handy guide.
I recommend this book to marketers and business owners to improve their websites to their next level.
Reviewed in the United States on December 30, 2021
Verified Purchase
I’m a course creator, and I’m always working on my sales page. THIS BOOK sits on my desk at all times for whenever I need some web design or copywriting inspiration.
Flip to any page in this book, and you will find an endless supply of insights that will help your website convert more customers.
A no-brainer purchase. I recommend it to all my friends and co-workers.
Reviewed in the United Kingdom on 24 July 2020
Verified Purchase
I bought this book from a recommendation from a business friend and it was great! Just what I needed to revamp my website into something clearer and more appealing.
Very easy to read with lots of tips that you can apply immediately.
Reviewed in the United States on August 8, 2020
As a software developer, I know the tech part creating a website, but afterwards, my clients didn’t have so much response on their sites, and now I know why.
It takes you from images and design to blog posts and content. 100% recommend
🎁…or download a FREE reading sample
About the author:
Gill Andrews is a conversion optimization specialist, copywriter, and web consultant who helps service providers turn their underperforming business websites into slick lead-generating machines.
Dealing with poor websites firsthand, Gill noticed that the issues preventing them from driving more business often repeat. Her “Making Your Website Work” book series collects these common problems in one place to help business owners not only spot what’s wrong but also fix it.