Twitter works differently for solopreneurs as it does for larger businesses. It’s actually easier, but only if you know what you are doing. Check out these Twitter tips I use to grow my audience, get clients and win like-minded friends. I hit “publish” on my post and proudly pinned it to my Twitter profile. Five minutes […]
Two days ago, I learned something shocking: Turns out, the Internet doesn’t have all the answers! I promised a friend to teach her how to embed a survey in an email newsletter so that people could answer the questions right from their email. Response rate for surveys sucks big time. People are just too busy […]
“I loathe these pop-up forms, but I’ve seen statistics and case studies showing they work. Should I use an opt-in pop-up on my website?” If I got a nickel every time I was asked this question, I would be writing these lines from my own beach house in Portugal. And while the world is yet […]
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Caresse Crosby, the inventor of a bra, couldn’t fit her bust into a corset. Ingvar Kamprad, the founder of IKEA, invented the famous flat packaging after he saw his employee struggling to fit a table into a car. This website checklist, too, was born out of frustration. Every checklist I’ve ever come across on the […]
Creating an effective homepage is simple: Use these 7 elements and… that’s it! You are smart. Hard-working. Creative. You are tough enough to run your own business. But when it comes to your homepage, you black out. Freeze. Become color blind. You use thousands of colorful images and buttons threatening your visitors with an epileptic stroke. You […]
As a business owner, you are always in a hurry, juggling multiple things at once, wishing a day had 48 hours. This feeling of constant lack of time creates a dangerous illusion that everything you spend your time on should be fast. A quick sandwich instead of a warm meal. Taking a car instead of walking to the bakery. […]
Have you ever used a website review checklist? Between us: I’m not a fan. They manage to be overwhelming and incomplete at the same time. And the worst thing of all is that they are just collections of single tips with no strategy behind. Yet, a checklist is a great tool to find out how […]
Look out of your window. See that guy walking down the street? A stranger. Never heard of you or your product. Doesn’t care. Right now, he is probably thinking about work, or the argument he had with his wife in the morning, or that he needs a sandwich. You are not in the picture. Not […]
You’ve heard it many times. “You need to identify your target audience. If you speak to everyone, you speak to no one.” And you kind of agree. Yet, the only thing you did about it was to give it a 2-minute thought before falling asleep. “Hm, I’m a hair dresser. I do people’s hair. So […]
Have you heard of the Hippocratic oath? It’s an oath that new physicians take when they graduate. Its original version, created around 3d century BC, is attributed to a Greek physician Hippocrates of Kos. This guy: Hippocrates made his students swear “by Apollo The Healer” and other cool gods with healing powers that they would […]