The REAL Reason Why Short Copy Converts Better Yes, short pages convert better. But not because of their length. It’s not the “shortness” of those pages that causes higher conversions. The same way eating more ice cream doesn’t cause summer.
Website Credibility Checklist: How to Make Your Prospects Trust You Improve your website credibility faster with this checklist that's organized from easiest to the hardest tasks. Bonus: Free credibility spreadsheet.
Using the Word “Free” in Marketing: When It Converts (and When It Doesn’t) "Free" is a powerful word. But it doesn't always help you sell more. Learn how to use "free" in your marketing to increase conversions.
How to Create a Service Page That Gets You New Inquiries on Autopilot Want to create a new service page on your website or imporve an exisiting one? Use this fail-proof structure to create a service page that gets you inquiries on autopilot.
Minimum Viable Conversation: What It Is and Why You Need It on Your Homepage Want your prospects understand and remember your offer? Make sure there's a minimum viable conversation on your homepage.
Why Using Large Images on Your Website May Hurt Your Conversions Are you following this popular trend of using large images on your website? If your page doesn't convert well, those images may be one of the reasons why your prospects don't buy.
