3 Blog Page Examples That Will Make More People Read Your Posts

Want more people reading your blog posts? These Blog page examples from 3 popular websites show you how it’s done.

What’s that one page on your website you thought you didn’t have to worry about?

Right, your Blog page.

You hit “publish”, and poof! – your newest creation appears on your Blog page, featured right on top with a shiny thumbnail. You scroll down, and you can see all of your blog posts nicely placed there, one by one, without you lifting a finger.

Aahhh… Could you ask for more?

Oh yes, you certainly could!

Quick question:

How long does a website visitor need to scroll down your Blog page to get to the post #5?

You see, that’s the problem with a typical Blog page: An average website visitor will see only a couple of titles and featured images. If they didn’t find anything related to their current problems or interests, they’ll just leave.

“Wait! But you haven’t seen that blog post I wrote two months ago that would answer all your questions!”

Yeah, about that…

Bad news: Nobody is going to scroll past 2 months of your blog posts.

Good news: There are ways to make it easier for your readers to find blog posts they like on your Blog page (and keep them on your website longer).

Here are 3 of them.

How to Supercharge Your Blog Page: 3 Real-life Examples

Blog Page Example #1: Blog focus + sign-op form + featured posts

Here’s a really easy one:

  • Tell your readers what you blog about.
  • Feature the posts you want to get more people to see next to each other in a row so that your readers can see more posts without scrolling.
  • If you feel like it: Add a sign-up form, give them a compelling reason to opt-in and set the expectations for your newsletter.*

* – The sign-up form isn’t essential to this Blog page example. Adding a sentence about your blog’s focus and several featured posts is what makes it work.

Blog Page Example #1: Orbitmedia.com
Blog page example #1: Blog focus, featured posts (and a sign-up form)

See it in action on Orbitmedia.com

Why is this better than a typical Blog page?

When somebody decides to check out your Blog page, they don’t necessarily want to read more of your Blog posts. They are probably trying to learn more about you, especially it’s a first-time visitor who clicked on a “Blog” navigation menu from your homepage.

Maybe you don’t have Services page. Maybe your homepage was not specific enough. Maybe they want more details.

Clicking on that “Blog” link in your navigation, your readers are trying to find out more about your expertise.

So don’t make them scroll through the endless blogroll trying to connect the dots. Tell them right away what you blog about, for whom and what’s in for them.

Now, when they stopped wondering about it, your readers will be more likely to read your individual posts (or may even thank you for being so considerate by subscribing to your blog).

Keep in mind: It’s important that whatever comes before the actual links to your blog posts don’t occupy the whole space above the fold. Make sure your readers can see the first links to your blog posts when they land on the page without scrolling. Otherwise, you risk to irritate them.

Blog Page Example #2: Featured topics

List selected categories (not more than 7) giving your readers an idea what you blog about and increasing the chances of them finding something they’d like to read.

Blog Page Example #2: EnchantingMarketing.com
Blog Page Example #2: Featured blog post categories

See it in action on EnchantingMarketing.com.

Why is this better than a typical Blog page?

The featured topics section kills two birds with one stone:

  • A group of 6 clear topics does the job of the blog focus section: It implicitly communicates to the readers what the blog is about.
  • The links to several broad topics increase the chances that a reader will find something of interest fast and will keep reading.

On her website, Henneke Duistermaat takes it one level up and links not to the automatically created post category pages but to the dedicated landing pages she manually created on every topic (with illustrations!).

As a reader of her blog, you can’t but get impressed by how much thought Henneke has put into each page just so you can find what you are looking for.

#aw #follow #subscribe

Blog Page Example #3: Categorize everything

Offer your readers a complete overview of your posts and organize all of them by topic.

Blog Page Example #3: Susangreenecopywriter.com
Blog Page Example #3.

See this blog page example in action on Susangreenecopywriter.com. But to be honest, I’m not a fan of the “about me” section on the top and all the banners in the sidebar Susan Greene uses on her Blog page (more on this in a minute).

Why is this better than a typical Blog page?

If you organize all of your blog posts into bite-size sections by topic, your readers will have a full picture of your expertise and an easy way to discover more of your content. And you will have total control over what posts to draw your readers’ attention to.

This works especially well if you don’t blog regularly anymore. But even if you’d like to make sure your regular readers won’t miss your latest posts, simply include a “Recent Posts” section.

3 Blog Page Examples That Will Make More People Read Your PostsClick To Tweet

Important: Don’t make this mistake

Just because you can add all possible stuff to your Blog page, doesn’t mean you should.

Keep in mind that when your visitors click on your Blog link in the navigation they clearly want to see what you are blogging about.

So, add additional information to your Blog page only if it helps your visitors achieve this goal (or at least doesn’t interfere with it).

For example, a short paragraph about your blog focus or a selection of featured topics makes it easier for your visitors to browse through your blog post.

But adding a huge “about me” section on the top of your Blog page or other self-serving content that has nothing to do with your blog posts may backfire.

Your readers are not dumb. They can easily see the difference between you trying to help them and you trying to help yourself.

Final words of wisdom

Your Blog page is one of the most visited pages on your website. Go beyond a typical blogroll and use this opportunity to move your prospects further down the know-like-and-trust-you lane.

What if your recent blog posts don’t resonate with them?

Don’t let them leave empty-handed. Offer your readers a better way to explore your content. They’ll get their questions answered, and you’ll get to grow your loyal audience and a chance for more client inquiries.

Pumped up to supercharge your Blog page?

Make sure you answer these 5 questions before making any changes to your website.

2 thoughts on “3 Blog Page Examples That Will Make More People Read Your Posts

  1. Hey Gill!

    You are right, most visitors to a blog will skimp through the blog and see if they can see something they really want to learn more about. This is why it is important that you track everything.

    It is extremely important that you create an Avatar from your target audience. You want to identify that one person you want to help online (in your niche) – and always create your content to help that one person (avatar).

    Chances are, there are millions of other people just like that one person. This is how you create a successful blog with content people actually need.

    There is an important quote I learned from a successful blogger I met a long while ago, he said; “when you try to help everyone, you help no one. When you try to help someone, you can help everyone.”

    This is so true. Focus on your one person that needs the help and the rest (just like that one person) will follow.

    Thanks for sharing!

    Cheers! 😀

    1. Hi Freddy. Thanks for stopping by. Of course, no blog will succeed unless you know who your target audience is. Yet, identifying your target audience is just the beginning. If your website is poorly designed and offers bad UX, the fact that you know your target audience isn’t going to help you.

      But even if your web design is ok, there is always room for improvement 🙂 And this is what I suggested in this post – a simple way to make more people from your target audience read your blog.

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