How to Transform Vague Copy into Copy That Sells… with Bananas Did you know? There's a hierarchy of needs your website copy needs to fulfill to convert. Want to fix vague copy? Make it pass this test.
How to Write a Killer About Us Page for Your Small Business Website (+ Examples) Most small business About Us pages are boring as hell. Learn what mistakes to avoid, what to include (and what not to include) to create a killer About page.
Want Your Emails to Convert Better? Use the Call-to-Action Sandwich What does a delicious sandwich and a conversion-optimized email have in common? These three rules you need to follow.
The REAL Reason Why Short Copy Converts Better Yes, short pages convert better. But not because of their length. It’s not the “shortness” of those pages that causes higher conversions. The same way eating more ice cream doesn’t cause summer.
Website Credibility Checklist: How to Make Your Prospects Trust You Improve your website credibility faster with this checklist that's organized from easiest to the hardest tasks. Bonus: Free credibility spreadsheet.
Using the Word “Free” in Marketing: When It Converts (and When It Doesn’t) "Free" is a powerful word. But it doesn't always help you sell more. Learn how to use "free" in your marketing to increase conversions.
Gill Andrews 
