The answer to 90% of the website related questions is “it depends”. It depends on your target audience, business model, even the age of your business. But this one thing is for (dead) sure: Want your website to generate business? People need to be able to read your text. “Oh wow, what a revelation! I […]
Let’s say you’re a copywriter and you want to create a services page to tell people what kind of copy you write to attract new clients. Your cousin is a designer. He, too, needs a services page to tell his prospects what he designs hoping they’ll get in touch. Your grandma and her besty are […]
Website myths. Things that you believe about your website that aren’t true. Why should we talk about it? Because those myths are constraints that hold your website and your business back and bestow on you: Confusion: “Why am I not getting any sales?” Disappointment: “I thought if I do XYZ, I’ll be getting sales!” and […]
Use bullet points on your website, they said. It will be great, they said. What they probably didn’t tell you is how those unordered and numbered bullets may backfire if you don’t pay attention. So, let’s correct that and talk about how to use bullet points for marketing your products and services on your website […]
Yesterday, I got a flyer in my mail. You know, the paper one. Next to a generic company name and an equally generic picture of a bowl of cereal it said: “Breath. Feel. Live. Your time is now.” The rest of the front page was urging me to use a $10 discount on… something I […]
You must have seen them before. They look like a usual website but instead of taking you to a different page, its navigation labels take you to a different section on the same page. One page websites. You may be tempted to get one of those because you want it simple. Plus, you don’t have […]
“Hi Gill. My updated website looks great, thank you. But I have no visitors. I was thinking about running some ads. Which is better, Facebook ads or Google AdWords?” I had to answer this question multiple times this week, so I thought I put it into the post. What should you do if your website […]
So, you’ve got yourself a nice website. You thought that now when you built it, they’ll come in packs throwing money at you. But your website isn’t converting, and you don’t know why. Welcome to the life of online business owner! Selling through your website is hard. All the agonizing over design and copy, all […]
Why is there so much boring blah blah on your website? I’m not trying to mock you. I’m genuinely curious. How do I know? I bookmark business websites I come across among my new subscribers, LinkedIn connections, Twitter contacts, etc. to watch the latest trends in copy and design (and the newest ways to ruin […]
Want to know a secret to writing great copy for your website? You don’t write it. I don’t mean you leave the pages blank. You need the words, of course. But not all of them will come from you, and not all of them will come from writing. To quote the famous Eugene Schwartz: Copy […]
