There is this hyped up technique that is making rounds these days called “storytelling”. I’m sure you’ve heard of it, but in an unlikely case if you didn’t: Storytelling in marketing means that instead of using a lot of data and complicated busines-sy words, you are supposed to tell a story. A story of a […]
All website owners of this world have one thing in common: We are obsessed with our statistic. How many visits did I have today? How many clicks did this Facebook share get? What is my bounce rate? But what makes successful website owners different is that they don’t just stare at their numbers. They measure […]
Warning: Horrible formatting ahead! Please bear with me while I’m making my point. Some people still write as if it’s a book – long paragraphs stretching over miles of pixels challenging the concentration abilities of their readers. I mean, how funny, interesting and engaging should your text be for your readers to hang in there […]
As a small business owner, you are often your own web master, blogger and web designer. One person with one pair of hands but a todo list of three (four? five?). Blog posts are waiting to be written, images to be created and technical hick-ups on your website to be fixed. So you write, create, […]
I don’t know about you, but this is how most of the advice on writing headlines feels to me: Source: Flikr How are you supposed to come up with a perfect headline for a specific post for a specific audience by following generic tips? For me, it has been a big problem, because writing headlines […]
The time when people were downloading free ebooks in masses is long over. Lead magnets aren’t hip anymore. These days everyone and their grandma has a “Download free ebook” button on their page. For you as a business owner, it became much more difficult to get those email addresses, get your new subscribers to open […]
Growing a loyal community is the biggest challenge you face as an online business owner. And while large and medium businesses have budget for huge billboards and promo events, solopreneurs and small businesses often feel like they are walking through a swamp – it’s moving forward reaaally slow. Lead magnets are supposed to help you […]
Oh man! Not only do you have to spend hours writing your blog post. Now you also need another hour to look for free images to go with it! “When I’m rich, I’m getting a virtual assistant to do this for me”, you mutter to yourself while combing through royalty-free image website. This will take […]
I sent a survey to my subscribers a couple of weeks ago. In the last question I asked: “What are your main struggles with your website?” It was a multiple choice question, and among the usual options (getting traffic to your website, growing loyal audience, etc.) I added this option just for fun: “I generally […]
So, call-to-action buttons. You know, the ones you’d like your visitors to click so badly. “Download my free ebook”. “Get a quote”. “Contact me”. All that stuff. Seems easy-peasy, right? How can you possibly mess it up? Ehm. Where should I start? Today, I’l d like to talk about less known CTA button mistakes I don’t […]