When Storytelling Is Bad for Your Business (And What to Do Instead)

There is this hyped up technique that is making rounds these days called “storytelling”. I’m sure you’ve heard of it, but in an unlikely case if you didn’t: Storytelling in marketing means that instead of using a lot of data and complicated busines-sy words, you are supposed to tell a story. A story of a […]

How to Find out What Image to Share on Social to Get Maximum Traffic

Are You Using This #1 Method to Improve the Way You Share Your Content?

All website owners of this world have one thing in common: We are obsessed with our statistic. How many visits did I have today? How many clicks did this Facebook share get? What is my bounce rate? But what makes successful website owners different is that they don’t just stare at their numbers. They measure […]

Formatting web content: 9 painful-to-look-at mistakes that could ruin the best blog

Formatting Web Content: 9 Painful Mistakes That Will Ruin the Best Blog

Warning: Horrible formatting ahead! Please bear with me while I’m making my point. Some people still write as if it’s a book – long paragraphs stretching over miles of pixels challenging the concentration abilities of their readers. I mean, how funny, interesting and engaging should your text be for your readers to hang in there […]

10 Quick Website Fixes: Improve Your Website in 15 Minutes or Less

10 Quick Website Fixes: Improve Your Website in 15 Minutes or Less

As a small business owner, you are often your own web master, blogger and web designer. One person with one pair of hands but a todo list of three (four? five?). Blog posts are waiting to be written, images to be created and technical hick-ups on your website to be fixed. So you write, create, […]

Lead Magnet Checklist: 5 Must-Have Features of a Crazy Effective Lead Magnet

Lead Magnet Checklist: 5 Must-Have Features of a Crazy Effective Lead Magnet

The time when people were downloading free ebooks in masses is long over. Lead magnets aren’t hip anymore. These days everyone and their grandma has a “Download free ebook” button on their page. For you as a business owner, it became much more difficult to get those email addresses, get your new subscribers to open […]

20 Common Website Mistakes That Are Hurting Your Small Business

20 Common Website Mistakes That Are Hurting Your Small Business

I sent a survey to my subscribers a couple of weeks ago. In the last question I asked: “What are your main struggles with your website?” It was a multiple choice question, and among the usual options (getting traffic to your website, growing loyal audience, etc.) I added this option just for fun: “I generally […]

3 CTA Buttons Mistakes That Cost You Money

3 Less Known CTA Button Mistakes That Cost You Money

So, call-to-action buttons. You know, the ones you’d like your visitors to click so badly. “Download my free ebook”. “Get a quote”. “Contact me”. All that stuff. Seems easy-peasy, right? How can you possibly mess it up? Ehm. Where should I start? Today, I’l d like to talk about less known CTA button mistakes I don’t […]