So, you’ve got yourself a nice website. You thought that now when you built it, they’ll come in packs throwing money at you. But your website isn’t converting, and you don’t know why. Welcome to the life of online business owner! Selling through your website is hard. All the agonizing over design and copy, all […]
Why is there so much boring blah blah on your website? I’m not trying to mock you. I’m genuinely curious. How do I know? I bookmark business websites I come across among my new subscribers, LinkedIn connections, Twitter contacts, etc. to watch the latest trends in copy and design (and the newest ways to ruin […]
Want to know a secret to writing great copy for your website? You don’t write it. I don’t mean you leave the pages blank. You need the words, of course. But not all of them will come from you, and not all of them will come from writing. To quote the famous Eugene Schwartz: Copy […]
Some business owners can’t have enough of these colorful buttons. Others lie sleepless at night trying to select a single call to action to star on their homepage. Neither approach is good because it’s not about a number. There is no definite answer here that will work for every website. Yet, it is possible to […]
Quick note: This is postographic – a post that looks like an infographic but is actually text. Feel free to click on the links within it to get in-depth tips on how to get more clients online. @ How to Get More Clients ~ Online ~ There are plenty of posts out there describing various […]
Getting stuff right on your website is like cooking a perfect soft boiled egg. It’s easier to screw it up than get it right, and even the experienced cooks fail at times. Indeed, the list of things that can go wrong on your website is endless (and growing with every latest web design trend). Below, […]
Do you know what you, a contractor and a project manager have in common? Brain-racking copy on their websites! How do I know? I do copy critiques. A lot. And I’m yet to see a web page that I didn’t have to rip ap…, I mean, offer many insightful comments and provide improvement suggestions for […]
What if I told you you could get 2 new subscribers for every 50 website visitors without an extra effort? You’ll go about your day doing client work, writing, taking a nap. But your list will grow, adding at least several new email addresses from people who want to hear from you every day. No […]
Want to improve your web copy but don’t feel like reading yet another 3000+ word monster article? I’ve got you covered. Here are 6 quick practical tests you can run on your copy to uncover (and fix) its shortcomings: The BS Test The Forehead Slap Test The “So what?” Test The Google Translate Test The […]
You may be an experienced copywriter, a skillful designer, or a great marketing consultant, but you may still feel overwhelmed when it comes to creating a website for your business that brings you clients. This freelancer homepage checklist shows you, step-by-step, how to create a homepage that will impress your prospects and become a solid […]
