How to Create a Services Page on a Website

How to Create a Services Page That Gets You New Inquiries on Autopilot

Let’s say you’re a copywriter and you want to create a services page to tell people what kind of copy you write to attract new clients. Your cousin is a designer. He, too, needs a services page to tell his prospects what he designs hoping they’ll get in touch. Your grandma and her besty are […]

Are these website myths hurting your business?

Website Myths: 6 Things You Believe About Your Website That Hurt Your Business

Website myths. Things that you believe about your website that aren’t true. Why should we talk about it? Because those myths are constraints that hold your website and your business back and bestow on you: Confusion: “Why am I not getting any sales?” Disappointment: “I thought if I do XYZ, I’ll be getting sales!” and […]

How to use bullet points on your website and impress your prospects

How to Use (and Not to Use) Bullet Points on Your Website

Use bullet points on your website, they said. It will be great, they said. What they probably didn’t tell you is how those unordered and numbered bullets may backfire if you don’t pay attention. So, let’s correct that and talk about how to use bullet points for marketing your products and services on your website […]

Why your website isn't converting views into sales

7 Reasons Why Your Website Isn’t Converting Views Into Sales

So, you’ve got yourself a nice website. You thought that now when you built it, they’ll come in packs throwing money at you. But your website isn’t converting, and you don’t know why. Welcome to the life of online business owner! Selling through your website is hard. All the agonizing over design and copy, all […]

How to make your web copy suck less

How to Make Your Web Copy Suck Less (Very Specific Advice)

Why is there so much boring blah blah on your website? I’m not trying to mock you. I’m genuinely curious. How do I know? I bookmark business websites I come across among my new subscribers, LinkedIn connections, Twitter contacts, etc. to watch the latest trends in copy and design (and the newest ways to ruin […]

How to write great copy for your website

Want to Know the Secret to Writing Great Copy? It’s an Excel Sheet!

Want to know a secret to writing great copy for your website? You don’t write it. I don’t mean you leave the pages blank. You need the words, of course. But not all of them will come from you, and not all of them will come from writing. To quote the famous Eugene Schwartz: Copy […]

How many call to action buttons to put on your homepage

How Many CTA Buttons Should You Put On Your Homepage?

Some business owners can’t have enough of these colorful buttons. Others lie sleepless at night trying to select a single call to action to star on their homepage. Neither approach is good because it’s not about a number. There is no definite answer here that will work for every website. Yet, it is possible to […]