Why using large images on your website may hurt conversions

Why Using Large Images on Your Website May Hurt Your Conversions

This is a plague I’ve been seeing a lot lately: Large, super detailed and probably expensive images taking 50% of the screen width. If only it was one or two images per page, but noooo, they always travel in packs. The problems may already begin with 3 sections using large images like that and will […]

How to Create a Services Page on a Website

How to Create a Services Page That Gets You New Inquiries on Autopilot

Let’s say you’re a copywriter and you want to create a services page to tell people what kind of copy you write to attract new clients. Your cousin is a designer. He, too, needs a services page to tell his prospects what he designs hoping they’ll get in touch. Your grandma and her besty are […]

Are these website myths hurting your business?

Website Myths: 6 Things You Believe About Your Website That Hurt Your Business

Website myths. Things that you believe about your website that aren’t true. Why should we talk about it? Because those myths are constraints that hold your website and your business back and bestow on you: Confusion: “Why am I not getting any sales?” Disappointment: “I thought if I do XYZ, I’ll be getting sales!” and […]

How to use bullet points on your website and impress your prospects

How to Use (and Not to Use) Bullet Points on Your Website

Use bullet points on your website, they said. It will be great, they said. What they probably didn’t tell you is how those unordered and numbered bullets may backfire if you don’t pay attention. So, let’s correct that and talk about how to use bullet points for marketing your products and services on your website […]

Why your website isn't converting views into sales

7 Reasons Why Your Website Isn’t Converting Views Into Sales

So, you’ve got yourself a nice website. You thought that now when you built it, they’ll come in packs throwing money at you. But your website isn’t converting, and you don’t know why. Welcome to the life of online business owner! Selling through your website is hard. All the agonizing over design and copy, all […]

How to make your web copy suck less

How to Make Your Web Copy Suck Less (Very Specific Advice)

Why is there so much boring blah blah on your website? I’m not trying to mock you. I’m genuinely curious. How do I know? I bookmark business websites I come across among my new subscribers, LinkedIn connections, Twitter contacts, etc. to watch the latest trends in copy and design (and the newest ways to ruin […]