What if I told you you could get 2 new subscribers for every 50 website visitors without an extra effort? You’ll go about your day doing client work, writing, taking a nap. But your list will grow, adding at least several new email addresses from people who want to hear from you every day. No […]
Want to improve your web copy but don’t feel like reading yet another 3000+ word monster article? I’ve got you covered. Here are 6 quick practical tests you can run on your copy to uncover (and fix) its shortcomings: The BS Test The Forehead Slap Test The “So what?” Test The Google Translate Test The […]
You may be an experienced copywriter, a skillful designer, or a great marketing consultant, but you may still feel overwhelmed when it comes to creating a website for your business that brings you clients. This freelancer homepage checklist shows you, step-by-step, how to create a homepage that will impress your prospects and become a solid […]
Do all your peers indeed get more traffic than you? Or is everybody faking it till they make it? With this survey, I wanted to find out how much traffic freelancer websites really get. And while we were talking, I asked the freelancers what they find most challenging when it comes to their website. Survey […]
You know what I find fascinating? How so many website owners seem to have a multiple personality disorder. Here you are as a website visitor, swearing at your laptop when some websites make it difficult for you to do or find things. But then you put your website owner hat on and BAM – a […]
Not sure what to put on a homepage of your business website? Afraid of confusing your visitors with too much information? Wondering if you’re telling them enough to hire you? Stop agonizing over it and use this quick checklist to make sure your homepage blows the socks off your website visitors and makes your business […]
“Uuu, website optimization! How exciting!”, said no website owner ever. I get it. Everyone dreads things that seem complicated or boring. And if you aren’t technically savvy, all this caching, compression and optimization talk makes you regret having a website in the first place. But we both know that you have to do it if […]
Have you noticed how you learn best if you’ve experienced something first-hand? Let’s say your spouse has been telling you for days to take an umbrella because it’s April, and the rain showers come without warning. You ignore this advice till one day you return home soaking wet. Guess who’s taking an umbrella to work […]
This is a part of Q&A series where I answer questions from my subscribers. Have a website question you want me to answer? Subscribe here and drop me a line. Today’s question is from Steph: “How the heck do you organise a blog when you’ve got so many topics? I’ve settled for 4 over arching […]
On a scale from 0 to 10, how important do you think is website navigation? I would say, it’s 11, as in “so important it doesn’t fit this scale”. How good do you think is your website navigation? I would say, it’s a 7. I went through 30 websites of my subscribers and reviewed their […]
