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Gill Andrews

Copywriter & Web Consultant

Gill Andrews
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Gill Andrews

Gill Andrews is a conversion copywriter and web consultant who turns underperforming websites into slick lead- generating machines. To tune up your business website, get her ultimate website checklist 2023.

Sales Are Down? Don’t panic. Do this instead.

How to stop panicking about a decline in online sales & leads, and come up with a clear plan to get your business running like a slick lead-generating machine (again).

[Copy Critique Example] How to Convert Your DIY Website Copy Into Words That Sell

Wondering what it takes to convert your DIY copy into words that sell written by a professional copywriter? Check out this real-life copy critique example.
Tips for making website successful

22 Tips to Make Your Business Website Successful This Year

Want your website to get you more business in 2022? Here are 22 website improvement tips to give you a great start into the new year.

Website Design Checklist: How Good Is Your Web Design?

Bad web design can undermine your message & scare away your prospects. Use this 6-point website design checklist to make sure that doesn't happen.
How to ask for client testimonials: the only 2 email templates you'll ever need

How to Ask for Client Testimonials: The Only 2 Email Templates You’ll Ever Need

Feeling uneasy asking for client testimonials? Steal these two testimonial request templates: one for the initial ask and another one in case you need to edit your client's feedback.
Fix vague copy

How to Transform Vague Copy into Copy That Sells… with Bananas

Did you know? There's a hierarchy of needs your website copy needs to fulfill to convert. Want to fix vague copy? Make it pass this test.
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Gill's Book

Book: Making your website work. 100 copy & design tips for smart business owners.

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Case Studies

  • IT Consultancy: More and Better Leads with Clear Copy That Resonates
  • Non-profit: 95% Increase in Conversions from an Online Tool

Recent Posts

  • Sales Are Down? Don’t panic. Do this instead.
  • [Copy Critique Example] How to Convert Your DIY Website Copy Into Words That Sell
  • 22 Tips to Make Your Business Website Successful This Year
  • Website Design Checklist: How Good Is Your Web Design?

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© Gill Andrews, 2020

© Gill Andrews, 2020