Below, you’ll find a collection of the “3 Ultra-Short Website Tips” series I send out every second week to my subscribers. Click on the corresponding “Vol” link to read the email. But there are more tips that I share exclusively via email. Want to get insider tips, too? Subscribe here.
- Don’t overuse one-line paragraphs
- Why you shouldn’t welcome your visitors on your website
- How NOT to display steps, phases and processes on your website
- Should you have a page called “How I work”?
- Why you shouldn’t split your content into too many sections
- How it’s all about not saying this phrase ever again on your website
- How good copywriting formulas can trick you into writing bad copy (+ real-life example)
- Why you shouldn’t put testimonial(s) right after your website header on your homepage
- Why you should change your default “featured products” section.
- When it’s ok to break copy / web design rules
- How writing about yourself or your team members in the 1st person can backfire
- 4 reasons using a one-page website today will bite you in the butt tomorrow
- Using a testimonial right after the header on your homepage: Yea or nay?
- When splitting your website navigation in two is a good idea.
- Writing good content faster, and feel happier in the process.
- Contrast ratio – a scientific way to find out if people have problems reading your text.
- Why your website should be 80% like everyone else’s (no kidding).
- How to make sure you aren’t applying all those website tips and tricks on a cracking iceberg.
- 6 questions that will immediately expose the main flaws of your website.
- 3 things to keep in mind when using images on your website.
- Get to the point quickly, or you’ll lose readers.
- Why you should avoid even minor irritations on your website.
- How many different fonts and colors should you use on your website?
- Should you prominently display latest blog posts on your homepage?
- Avoid saying this on your website (unless you want to come across as a condescending know-it-all).
- Here’s an answer to an ordinary question that will change the way you treat your web copy.
- If you highlight everything, you highlight nothing.
- Nobody cares what university you went to or what company you worked for.
- How to use questions in your copy not to drive your visitors crazy.
- If your prospects can’t imagine it, they won’t buy it.
- Treat page headings like a table of contents (and not like charades).
- Remove in-text links from your sales pages.
- Next time they tell you it takes 6 months to build an online business, read this.
- How to go from blank screen to high converting copy (seriously).
- Don’t put your efforts in creating an amazing A+ post if a B- post out there already satisfies searcher’s intent.
- How to write a great first sentence.
- How to instantly see if you have a chance to rank for a keyword.
- How to decide if you should publish your content on X platform.
- The basic principle of what’s good and what’s bad for your website.
- The “Inverted Pyramid” of writing: Put the most important info first.
- A surefire way to know that your post is meh.
- Tiny content marketing tips for big results.
- Words that turn a conversation around.
- An ultimate guide to no-pain copywriting.
- How to get more organic traffic within a week (without writing new content).
- Why you shouldn’t chase after delightful website design.
- How to write a clear sentence every (freaking) time.
- Increase conversion by “burying” your call-to-action button.
- Postographic, a new content format.
- How to take your image optimization to the next level.