3 Ultra-Short Tips to Improve Your Website Today, Vol. 1-17

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Below, you’ll find a collection of the “3 Ultra-Short Website Tips” series I send out every second week to my subscribers. Click on the corresponding “Vol” link to read the email. But there are more tips that I share exclusively via email. Want to get insider tips, too? Subscribe here.

Vol. 17:

  • Don’t overuse one-line paragraphs
  • Why you shouldn’t welcome your visitors on your website
  • How NOT to display steps, phases and processes on your website

Vol. 16:

  • Should you have a page called “How I work”?
  • Why you shouldn’t split your content into too many sections
  • How it’s all about not saying this phrase ever again on your website

Vol. 15:

  • How good copywriting formulas can trick you into writing bad copy (+ real-life example)
  • Why you shouldn’t put testimonial(s) right after your website header on your homepage
  • Why you should change your default “featured products” section.

Vol. 14:

  • When it’s ok to break copy / web design rules
  • How writing about yourself or your team members in the 1st person can backfire
  • 4 reasons using a one-page website today will bite you in the butt tomorrow

Vol. 13:

  • Using a testimonial right after the header on your homepage: Yea or nay?
  • When splitting your website navigation in two is a good idea.
  • Writing good content faster, and feel happier in the process.

Vol. 12:

  • Contrast ratio – a scientific way to find out if people have problems reading your text.
  • Why your website should be 80% like everyone else’s (no kidding).
  • How to make sure you aren’t applying all those website tips and tricks on a cracking iceberg.

Vol. 11:

  • 6 questions that will immediately expose the main flaws of your website.
  • 3 things to keep in mind when using images on your website.
  • Get to the point quickly, or you’ll lose readers.

Vol. 10:

  • Why you should avoid even minor irritations on your website.
  • How many different fonts and colors should you use on your website?

Vol. 9:

  • Should you prominently display latest blog posts on your homepage?
  • Avoid saying this on your website (unless you want to come across as a condescending know-it-all).
  • Here’s an answer to an ordinary question that will change the way you treat your web copy.

Vol. 8:

  • If you highlight everything, you highlight nothing.
  • Nobody cares what university you went to or what company you worked for.
  • How to use questions in your copy not to drive your visitors crazy.

Vol. 7:

  • If your prospects can’t imagine it, they won’t buy it.
  • Treat page headings like a table of contents (and not like charades).
  • Remove in-text links from your sales pages.

Vol. 6:

  • Next time they tell you it takes 6 months to build an online business, read this.
  • How to go from blank screen to high converting copy (seriously).
  • Don’t put your efforts in creating an amazing A+ post if a B- post out there already satisfies searcher’s intent.

Vol. 5:

  • How to write a great first sentence.
  • How to instantly see if you have a chance to rank for a keyword.
  • How to decide if you should publish your content on X platform.

Vol. 4:

  • The basic principle of what’s good and what’s bad for your website.
  • The “Inverted Pyramid” of writing: Put the most important info first.
  • A surefire way to know that your post is meh.

Vol. 3:

  • Tiny content marketing tips for big results.
  • Words that turn a conversation around.
  • An ultimate guide to no-pain copywriting.

Vol 2:

  • How to get more organic traffic within a week (without writing new content).
  • Why you shouldn’t chase after delightful website design.
  • How to write a clear sentence every (freaking) time.

Vol 1:

  • Increase conversion by “burying” your call-to-action button.
  • Postographic, a new content format.
  • How to take your image optimization to the next level.
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