Creating an effective homepage is simple: Use these 7 elements and… that’s it!
You are smart. Hard-working. Creative.
You are tough enough to run your own business.
But when it comes to your homepage, you black out. Freeze. Become color blind.
You use thousands of colorful images and buttons threatening your visitors with an epileptic stroke.
You use red font on an orange background.
You put all possible crap in never-ending paragraphs in the main section of your homepage refusing to tell people what it is that you do unless they scroll for 5 miles and use a magnifying glass to read the fine print in the footer afterwards.
And then you wonder why your website isn’t getting you any clients!
This changes now.
7 Elements of a Crazy Effective Homepage
You only need these 7 elements to create an effective homepage.
Element #1. Call to Action
Decide on one main thing you’d like people who visit your homepage do. Create a visually prominent button they can’t possibly miss.
Call to action examples:
- Get in touch
- Find out more
- Book a free session
- Grab this free ebook
- Sign up (for a free course)
- Sign up (for updates)
Element #2. Who Are You? What Do You Do?
Your visitors must be able to immediately tell who you are and what you do. How else they are supposed to decide whether your services & products are something they need?
Make sure your homepage sends a clear message: Use descriptive website tagline and be specific and clear about your area of expertise.
- Becky White, Wedding Photography
- Mark Olson, B2B Blogger and Copywriter
Element #3. Why Should They Care?
Even your best friend won’t hire you if he doesn’t understand why she needs your services. Give your visitors a strong reason to care about what you have to offer by highlighting the benefits.
- Grow your audience with smart content marketing.
- Your Virtual Assistant: Do what you love. I’ll take care of the rest.
Element #4. Your Photo
They say it’s better one time to see than 100 times to hear. Show your visitors that you are nice and likable human being. This will help them get to know, like and trust you faster.
Element #5. Clear Navigation
What if your visitors are not ready to follow that call to action just yet and want to learn more about you first? Clear and intuitive navigation will encourage them to find out more about your work.
Examples of clear navigation labels:
Element #6. Social Proof
Nothing makes your visitors trust you faster than rock-solid social proof. Include anything that boosts your credibility as soon as possible on your homepage.
Examples of social proof:
- Client logos
- “As seen on…”
Note: Nobody reads “Testimonials” page. Include testimonials where they are relevant in context, for example right after your value proposition on your homepage.
Element #7. Smart Footer
You cannot possibly read the mind of every visitor and offer her all the things she could be looking for on your homepage. But you can use your footer to place important links and information to catch her before she decides to leave your website.
Examples of things to put in your footer:
- Social icons
- Postal address
- Phone number
- Email sign-up
- Search box
- Latest articles
That’s a long list to remember! Grab this website review checklist that has all the components of a successful website at one glance.
What Else Can You Put on Your Homepage?
These are the 7 crucial elements of a crazy effective homepage that you can’t miss. But you can surely put more things on your homepage to help your readers get to know, like and trust you faster, and/or feature selected product and services.
More things to put on your homepage:
- Personal introduction
- Selected services
- Featured posts
- Featured videos
What can you do right now?
Look at your homepage. Does it have all these elements? Make sure to add what’s missing. To make it effective is indeed that simple.
If you want to go beyond these 7 points or find out what’s missing on other pages of your website this interactive website review checklist will help.
Thoughts? Suggestions? Struggles?
I know running a business website is messy. You have to juggle so many balls at once that it’s easy to get stressed and lose perspective.
What’s that one main issue with your website that gives you the worst headache? Let me know in the comments. I always reply.
I also created a slide deck from this post. Check it out: