20 Common Website Mistakes That Are Hurting Your Small Business

20 Common Website Mistakes That Are Hurting Your Small Business

I sent a survey to my subscribers a couple of weeks ago. In the last question I asked: “What are your main struggles with your website?” It was a multiple choice question, and among the usual options (getting traffic to your website, growing loyal audience, etc.) I added this option just for fun: “I generally […]

3 CTA Buttons Mistakes That Cost You Money

3 Less Known CTA Button Mistakes That Cost You Money

So, call-to-action buttons. You know, the ones you’d like your visitors to click so badly. “Download my free ebook”. “Get a quote”. “Contact me”. All that stuff. Seems easy-peasy, right? How can you possibly mess it up? Ehm. Where should I start? Today, I’l d like to talk about less known CTA button mistakes I don’t […]

The #1 Reason to Get Rid of Pop-up Forms Backed by Data

The #1 Reason to Get Rid of Pop-Up Forms (Backed by Data)

“I loathe these pop-up forms, but I’ve seen statistics and case studies showing they work. Should I use an opt-in pop-up on my website?” If I got a nickel every time I was asked this question, I would be writing these lines from my own beach house in Portugal. And while the world is yet […]

7 elements to create an effective homepage

7 Elements of a Crazy Effective Homepage

Creating an effective homepage is simple: Use these 7 elements and… that’s it! You are smart. Hard-working. Creative. You are tough enough to run your own business. But when it comes to your homepage, you black out. Freeze. Become color blind. You use thousands of colorful images and buttons threatening your visitors with an epileptic stroke. You […]

Review Your Website Like a Pro: Free Tools & Resources

Can’t afford a professional website review? No problem! These free tools & resources will help you review your website like a pro. Quick Navigation Ultimate website checklist: Good old PDF with checkboxes. Interactive website checklist: An interactive mind map. Video tutorials. Hand-picked articles worth your time. Ultimate Website Checklist This is probably the most complete […]

37 Valuable Resources on How to Make Your Website Successful

37 valuable resources on how to make your website successful (+4 experts to follow)

As a business owner, you are always in a hurry, juggling multiple things at once, wishing a day had 48 hours. This feeling of constant lack of time creates a dangerous illusion that everything you spend your time on should be fast. A quick sandwich instead of a warm meal. Taking a car instead of walking to the bakery. […]

Interactive website review checklist

Interactive Website Review Checklist for Solopreneurs & Small Businesses

Have you ever used a website review checklist? Between us: I’m not a fan. They manage to be overwhelming and incomplete at the same time. And the worst thing of all is that they are just collections of single tips with no strategy behind. Yet, a checklist is a great tool to find out how […]

5 Questions to Ask Yourself Before Making Any Changes to Your Website

5 Questions to Ask Yourself Before Making Any Changes to Your Website

Have you heard of the Hippocratic oath? It’s an oath that new physicians take when they graduate. Its original version, created around 3d century BC, is attributed to a Greek physician Hippocrates of Kos. This guy: Hippocrates made his students swear “by Apollo The Healer” and other cool gods with healing powers that they would […]