7 elements to create an effective homepage

7 Elements of a Crazy Effective Homepage

Creating an effective homepage is simple: Use these 7 elements and… that’s it! You are smart. Hard-working. Creative. You are tough enough to run your own business. But when it comes to your homepage, you black out. Freeze. Become color blind. You use thousands of colorful images and buttons threatening your visitors with an epileptic stroke. You […]

38 Valuable Resources on How to Make Your Website Successful

38 valuable resources on how to make your website successful (+4 experts to follow)

As a business owner, you are always in a hurry, juggling multiple things at once, wishing a day had 48 hours. This feeling of constant lack of time creates a dangerous illusion that everything you spend your time on should be fast. A quick sandwich instead of a warm meal. Taking a car instead of walking to the bakery. […]

Interactive website review checklist

Interactive Website Review Checklist for Solopreneurs & Small Businesses

Have you ever used a website review checklist? Between us: I’m not a fan. They manage to be overwhelming and incomplete at the same time. And the worst thing of all is that they are just collections of single tips with no strategy behind. Yet, a checklist is a great tool to find out how […]

How Identifying your target audience will turbocharge your business

How Identifying Your Target Audience Will Turbocharge Your Business

You’ve heard it many times. “You need to identify your target audience. If you speak to everyone, you speak to no one.” And you kind of agree. Yet, the only thing you did about it was to give it a 2-minute thought before falling asleep. “Hm, I’m a hair dresser. I do people’s hair. So […]

5 Questions to Ask Yourself Before Making Any Changes to Your Website

5 Questions to Ask Yourself Before Making Any Changes to Your Website

Have you heard of the Hippocratic oath? It’s an oath that new physicians take when they graduate. Its original version, created around 3d century BC, is attributed to a Greek physician Hippocrates of Kos. This guy: Hippocrates made his students swear “by Apollo The Healer” and other cool gods with healing powers that they would […]

How to Do Keyword Research. Step-by-Step Tutorial with Screenshots.

How to Do Keyword Research: A Real-Life Step-by-Step Example with Screenshots

The Beginner’s Guide to the Beginner’s Guide In this article, you’ll learn: What Is Keyword Research? (A one-liner to make sure everyone can follow the rest) Why Should You Spent Time on Keyword Research? What is the Basic Idea of Keyword Research? Does “Keyword” Mean One Word? (Spoiler alert: No) How Can You Decide Which […]