Formatting web content: 9 painful-to-look-at mistakes that could ruin the best blog

Formatting Web Content: 9 Painful-to-look-at Mistakes That Could Ruin the Best Blog

Warning: Horrible formatting ahead! Please bear with me while I’m making my point. Some people still write as if it’s a book – long paragraphs stretching over miles of pixels challenging the concentration abilities of their readers. I mean, how funny, interesting and engaging should your text be for your readers to hang in there […]

10 Quick Website Fixes: Improve Your Website in 15 Minutes or Less

10 Quick Website Fixes: Improve Your Website in 15 Minutes or Less

As a small business owner, you are often your own web master, blogger and web designer. One person with one pair of hands but a todo list of three (four? five?). Blog posts are waiting to be written, images to be created and technical hick-ups on your website to be fixed. So you write, create, […]

20 Common Website Mistakes That Are Hurting Your Small Business

20 Common Website Mistakes That Are Hurting Your Small Business

I sent a survey to my subscribers a couple of weeks ago. In the last question I asked: “What are your main struggles with your website?” It was a multiple choice question, and among the usual options (getting traffic to your website, growing loyal audience, etc.) I added this option just for fun: “I generally […]

3 CTA Buttons Mistakes That Cost You Money

3 Less Known CTA Button Mistakes That Cost You Money

So, call-to-action buttons. You know, the ones you’d like your visitors to click so badly. “Download my free ebook”. “Get a quote”. “Contact me”. All that stuff. Seems easy-peasy, right? How can you possibly mess it up? Ehm. Where should I start? Today, I’l d like to talk about less known CTA button mistakes I don’t […]

32 Unorthodox Twitter Tips for Solopreneurs to Win Subscribers, Clients & Friends

32 Unorthodox Twitter Tips for Solopreneurs to Win Subscribers, Clients & Friends

Twitter works differently for solopreneurs as it does for larger businesses. It’s actually easier, but only if you know what you are doing. Check out these Twitter tips I use to grow my audience, get clients and win like-minded friends. I hit “publish” on my post and proudly pinned it to my Twitter profile. Five minutes […]

How to Embed a Survey in an Email Newsletter Using Google Forms

How to Embed a Survey in an Email Newsletter (Using Google Forms)

Two days ago, I learned something shocking: Turns out, the Internet doesn’t have all the answers! I promised a friend to teach her how to embed a survey in an email newsletter so that people could answer the questions right from their email. Response rate for surveys sucks big time. People are just too busy […]

The #1 Reason to Get Rid of Pop-up Forms Backed by Data

The #1 Reason to Get Rid of Pop-Up Forms (Backed by Data)

“I loathe these pop-up forms, but I’ve seen statistics and case studies showing they work. Should I use an opt-in pop-up on my website?” If I got a nickel every time I was asked this question, I would be writing these lines from my own beach house in Portugal. And while the world is yet […]