How Identifying your target audience will turbocharge your business

How Identifying Your Target Audience Will Turbocharge Your Business

You’ve heard it many times. “You need to identify your target audience. If you speak to everyone, you speak to no one.” And you kind of agree. Yet, the only thing you did about it was to give it a 2-minute thought before falling asleep. “Hm, I’m a hair dresser. I do people’s hair. So […]

5 Questions to Ask Yourself Before Making Any Changes to Your Website

5 Questions to Ask Yourself Before Making Any Changes to Your Website

Have you heard of the Hippocratic oath? It’s an oath that new physicians take when they graduate. Its original version, created around 3d century BC, is attributed to a Greek physician Hippocrates of Kos. This guy: Hippocrates made his students swear “by Apollo The Healer” and other cool gods with healing powers that they would […]

How to Do Keyword Research. Step-by-Step Tutorial with Screenshots.

How to Do Keyword Research: A Real-Life Step-by-Step Example with Screenshots

The Beginner’s Guide to the Beginner’s Guide In this article, you’ll learn: What Is Keyword Research? (A one-liner to make sure everyone can follow the rest) Why Should You Spent Time on Keyword Research? What is the Basic Idea of Keyword Research? Does “Keyword” Mean One Word? (Spoiler alert: No) How Can You Decide Which […]